Build your newsletter or Ezine subscriber list by offering something for free in exchange for their email address, perhaps an article or report for example.
Build a blog so you can regularly and informally keep in touch with your readers. Post tips, links to related online articles and information.
Write regular press releases and send them to publications aimed at your target market. Even if your particular story is not run, you will be seen as the expert in your field and may be approached later.
Syndicate your articles online to article directories to attract new visitors to your web site and Ezine subscriber list.
Write articles useful to your target market then add them to your web site. You can also include them in your ezines. This showcases you as the expert in that particular field.
Give your website a revamp. Is all the information up to date? Does it show a good photograph of you? This is your virtual shop window and the first impression most potential clients will see.
Build your newsletter or Ezine subscriber list, put a sign up box on your web site, include a link to your sign up page in your Twitter updates, Facebook posts, blog posts, etc.
Set up a newsletter or Ezine to keep in touch with both clients, prospects and visitors to your website. Start by sending out simple tips that are useful to your target market.
Send your existing clients a questionnaire. Ask them what they like about your service and what they would like to see added. If they are happy clients, ask them for referrals to other potential clients.
Join at least one online networking site, which can be a strictly business site like LinkedIn or more social site (but often equally effective) such as Facebook and Twitter. Don’t forget as a ‘virtual’ worker you can work with anyone, anywhere!
Join a local networking group to gain local visibility and meet some like-minded small business owners. Don’t forget to follow up after events and meet up with contacts outside the events too.
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