Lots of virtual assistants complain that they get a lot of visitors to their website, but few of them convert into customers. Most marketing texts will tell you that it takes approximately 7 ‘touches’ for a prospect to decide to buy something from you. A visit to your website is just one touch. If you don’t have a system in place for capturing information about your website visitors so you can keep in touch with them, when they are ready to buy they will simply purchase from someone else they have got to know, like, and trust online.
The best tool you can have in place for this purpose is an email newsletter. You can create a regular publishing schedule to be in touch with your contact database, and you can easily demonstrate your expertise via the articles you write and resources your provide.
For more information, tips and advice, visit UK Association of Virtual Assistants