Does you have sufficient insurance cover you for your business activities? It’s important to consider if your household insurance covers you for public liability, particularly if you allow clients to visit your home.

In addition you should look at profession indemnity insurance to protect yourself and your business in the event that a client should have cause to take you to court.

For lots of advice and free tips, check out the FREEBIES page at the VA Success Group

Are you a morning person? Some people work better in the mornings and some are more effective later in the day. What’s your best time?

Also consider your household. What’s the normal routine? Does the postman always knock the door around 10am or do the kids come home mid afternoon?

Working for yourself means that you can be flexible enough to schedule your day around your most effective times. If your concentration is better in the mornings, use that time to work on projects that require concentration. If you know you will be interrupted at certain times, use those times to complete low concentration or quick tasks.

When you work from home make sure you don?t get drawn in to doing all the household chores when you should be working. Now I?m not saying leave a pile of dirty dishes in the sink, or damp washing in the machine but fit it in around your working day.

Going to put the kettle on for a cup of tea? While it?s boiling do the dishes. Stopping for lunch? While it?s on the cooker or in the microwave, hand out the laundry.

If you start each working day running through the chores before you start work, it?s very easy to become sidetracked and not get any work done before lunchtime!

President of The AA Edmund King comments: “Our figures show you can save £8.40 per day by working from home. That adds up to more than £2,000 per year and if you can do without a second car, that leads to annual savings of in excess of £6,000. These are cost savings that any family would be pleased to see. What we like to see is that not only are homeworkers saving costs, they are also saving the environment.”

When you add to this, that according to Homefinder UK having a home office can add up to £28,000 to the value of your property, working from home certainly seems to make you better off.

So is this time of financial uncertainty the right time to be starting a business? With job security more ambiguous than ever and everyone interested in saving on everyday costs, there’s never been a better time to make the leap into working for yourself from home. The opportunity to make and save more money, and spend more quality time with family or friends instead of simply commuting to and from your workplace makes more sense than ever.

If you’re interested in starting your own virtual assistant business, working from home during hours that suit you, with the full back up and support of an established business behind you, why not find out about license opportunities with

My Virtual Assistant at www.myvirtualassistant.co.uk

Ever fancied dumping the 9-5 and starting your own business working from home? Well now it’s official, what we all suspected has finally been confirmed, working from home makes you better off!

According to recent research conducted by Homefinder UK, having an office in your home can add up to £28,000 to the value of your property. In addition the AA estimates that the average commuter could make travel savings of around £2000 a year by working from home and save between one and two hours a day in travelling time – that adds up to nearly a whole extra day per week! Time that could easily be spent with the family or building a new business.

If you’re interested in starting your own virtual assistant business, working from home during hours that suit you, with the full back up and support of an established business behind you, why not find out about license opportunities with

My Virtual Assistant at www.myvirtualassistant.co.uk

When you are starting out as a Virtual Assistant and no one knows who you are or what you do, one of the biggest challenges you will face is how to drum up new business.

You probably have already done some research and already know that there are people who need your services or you would not have started your business in the first place. But once you have spoken to those you already know who may need you, your next task is to find others who will help you make your business a success.

At this point most people turn to advertising. If I had a pound for every VA that has said to me, ‘There’s a little local magazine that comes through my door each month. Should I advertise in it?’ I wouldn’t have to run a VA business myself; I could retire on the proceeds. The answer, by the way, for many reasons is no. There are many better ways to spend your limited advertising and marketing budget.

It is a misconception that you have to spend lots of money to advertise your Virtual Assistant business. Unless you have some sort of financial backing, it is unlikely that you will have a huge budget so it’s better to get a little bit creative and use what you have wisely.

In this series, I will be letting you in on a few tips and some of the lessons I’ve learned on how to advertise your virtual assistant business on a budget.

Advertising Your Virtual Assistant Business on a Budget – Lesson One – Word Of Mouth

If you’ve just started out and you’ve done a piece of work for a client who is pleased with the results, they will talk about it. My advice in the early days is to under promise and over deliver. Think about how you can ‘delight’ your customer. What can you add or improve that would really ‘wow’ them? Could you deliver the work early, could you suggest some ideas that might improve it, could you put them into contact with a potential new client that you know? Anything that is seen as going the extra mile and helping your client within their business will be appreciated. When they thank you for it, ask them if they know anyone else who might need your services. Put it in their mind that you are looking for new clients in this way and they may send you referrals. More on referrals next time!

With a large number of virtual assistants to choose from these days, how can a potential client select who they want to work with? How can you project a professional image and create synergy with someone you’ve never met? What can you do or say to make them think ‘I’ve got to work with this person’?

When I first started out as a virtual assistant, more years ago than I care to remember, there weren’t many other VA’s around and therefore not much competition. Nowadays, a sizeable proportion of the clients I take on have worked with at least one other VA in the past. When I ask what differences they notice between how we work and what they have experienced in the past, it is often commented on that what they like more than anything is that we work as a partnership with our clients, being proactive in their businesses and looking for opportunities for them and suggesting ideas, as opposed to those VAs that just sit and wait for work to be delegated to them.

So how do we achieve that distinction? Part of it is the mind-set. When you make the leap from being an employee to a sole trader or business owner you will quickly realise that if you sit around and wait for work to be delegated, you won’t get very much of it. At that point you learn to make yourself an active member of your clients ‘team’ very quickly or you will soon start to flounder.

To give a great impression straight away it’s important to ask the right questions at the first meeting with your potential client, before they sign up. You need to ascertain where you can be most useful to them. What are their weak points? What work do they have to do that they continually put off either because there is no time or because they don’t enjoy it? Find out what their plans are for their business. What do they want to achieve?

Once the client has come on board you need to maintain the momentum with scheduled meetings as an on-going process both with regular and ad-hoc clients. By having detailed monthly catch up meetings, either in person or by telephone, you can identify what is coming up in their calendar and how you can help them by sharing some of that workload.

You can work with Associates in one of two ways, or indeed, a combination of both.

Firstly you can retain all the client contact so that he/she never knows that the work they are sending you has been completed by a third party.

The plus side here is that you will never have to worry about unscrupulous associates who may attempt to take the client from you, or underhand clients who think they may save a pound or two if they cut you out of the equation and work directly with your associate.

The downside is there will be inevitable delays as you send work back and forth, and you will have to be not only very aware of every piece of work as you will have to discuss it with the client where necessary, you will have to double check everything that goes out. All this additional admin can become very time consuming.

The second way to work with an associate is to effectively pass the client over to them and allow direct communication.

This frees up much more of your time as all discussions about the tasks performed are direct between the client and the associate. However, do make sure that you have very solid contracts in place with both your associate and your client to prevent them working directly together.

Also bear in mind that associates will not be with you forever so make sure you keep yourself up to speed with the clients account information, that you have access to all their files and the work completed by the associate, and that you maintain a relationship with them have contacting them regularly to check in and see how things are going.

It’s imperative to have an Associate Agreement in place so that everyone understands the boundaries of the relationship.

When you have filled your virtual assistant business with clients, you will soon run out of time that you can sell to new prospects. After all, you only have so many hours in the day that you can work. So how can you expand and take on more business without the overheads of getting an office and taking on staff?

It’s time to introduce you to the Virtual Assistant Associate.

Working with associates is a very popular business model in several industries as it works in much the same way as working with a virtual assistant. When there is work you don’t have the time to complete, your clients outsource it to you. When you have an excess of client work you don’t have time to complete, you outsource it to an associate.

Associates work at a reduced hourly rate to that you have charged your client, as they have been handed the work ‘on a plate’ without having to do all the marketing and relationship building associated with bringing that client on board.

You also continue to manage the client relationship and invoicing, and the client remains a customer of your business rather than becoming a direct customer of your associate.

It’s imperative to have an Associate Agreement in pace so that everyone understand the boundaries of the relationship.

There’s often chat in the virtual assistant world regarding contracts versus terms and conditions and whether the formal approach of issuing contracts actually puts off potential clients. Some hold the opinion that published terms and conditions are enough and that displaying these on your web site or issuing them to new clients should be sufficient. To an extent I agree that issuing a 10 page contract to a new client who is only looking to work with you for a few hours on a one-off project can seem a little over doing it. Of course in this instance you should ask for payment up front. But when it comes to long term clients, a word of caution…

Several years ago I had my first non-payer. We had worked together for several months and he had always paid on time. Then, over a period of a few months things slipped and he ended up owing me a couple of thousand pounds. When I had the audacity to ask when my invoices would be paid, his response proved that actually he no longer needed my services and was simply looking to get as much work as possible from me for free before the penny dropped with me that he was actually not intending to pay. The long and short of it was that I eventually got the money but it was after a lengthy court process and a lot of stress.

Lessons learned? I immediately took advice on what should be included in my contract because, although I had one at the time, it was nowhere near watertight enough and I hadn’t included things I could charge for such as penalties for late payment and interest. If at the time I could have produced his signed contract accepting these clauses, I could have been much more effective in collecting the debt before it went through the whole legal process. After all, if you were presented in an option of pay the invoiced amount today, or in 7 days it will cost you 15% more in penalties plus interest, wouldn’t you pay now?

I also now only accept clients on a pay up front basis and have never had any prospect or client comment or complain about this way of working. This in itself won’t cover you completely as there are always the extra hours you may work over and above what has been prepaid, and then of course there are the additional expenses which can mount up. But, in general, it does prevent a similar situation from occurring again.

In summary I would suggest you do both, get a proper, legally binding contract in place AND charge your clients up front for the hours you will work for them. Contracts for both short term ‘Pay As You Go’ clients and those on more long term ’Retainer’ arrangements can be found at the VA Success Group.

Many Virtual Assistants start out in their businesses by working towards the finish line of what they perceive to be a successful VA business. They will research online what everyone else is doing and strive to achieve something very similar. They will spend time deciding what services they will offer, how they will offer them and going about finding the right clients. But before this process really starts, you should begin by defining what success really means to you. You need to drill down and establish the type of success that you want and how you want to achieve it.

Successful doesn’t necessarily have to mean the largest or most profitable VA business. It could be a business that fits in around your lifestyle, or one that develops a fantastic reputation within a very niche market.

It’s also important to understand that there are several levels or models of virtual assistant businesses you can operate. From the one-man band to the office based team, these can follow in sequence as you grow or you can start with you favoured business model in mind and develop that to its full potential. As you also develop with experience, practice and gaining the knowledge that you need for the job, you will be able to become more successful with your business. Continuing to define what you need and constantly growing into your virtual assistant business will help you to find your success.

The most important thing to keep in mind with your virtual assistant business is that the satisfaction should come from the process, not the goal. No matter what stage you are at, there is always room for growth. This may mean that you will grow into success by redefining the services that you offer or by continually refining your professional standards. Or it may mean developing your skills in certain areas or learning new ones to make you a well-rounded and progressive virtual assistant. The more you know and the more you can offer, the better of a chance you will have at continuing your success.

Becoming a successful virtual assistant simply means taking the steps that you need to be successful and achieve your own goals, whatever they may be. By beginning with your own idea of what success in your business would mean to you, and moving forward one step at a time.

We have all heard that networking is a successful strategy for gaining clients for your virtual assistant business, but why are some people very successful at it while others wonder if they’ve just wasted their money and eaten too many fried breakfasts?

One of the most common reasons for the divide between who is successful at networking and those who are not, is those that are successful follow up.

By following up I don’t mean saying hello again at the next networking event, I mean actively keeping in contact with the people you meet outside of the networking event. How often have you met someone at an event who has expressed some interest and could use your expertise, but you never heard from them again? Did you follow up with them after the event, or did you leave it to them?

You are the service provider in this relationship so it’s up to you to get in contact with that prospect and tell them, in whatever way is appropriate, how you can help them.

Look out for part 2 of this article coming soon.

Any successful Virtual Assistant that’s been bouncing around the industry for a while will tell you that the road to success in virtual assisting can be a bit of a bumpy ride.  Becoming a self-employed business owner can often be a scary prospect as suddenly, there’s no-one to ask. No-one to tell you what equipment you need, no-one to ask how to best protect yourself with your client agreements, no-one to ask about the best way to grow and expand your business.

The VA Success Group was set up to deal with these issues and you probably already know that there’s a hugely informative Start Your Virtual Assistant Business Online Course to teach you all the basics and you can download all sorts of Document Template packs to help you with the legal aspects and client management.

But what happens when your business is up and running and you decide that this year is going to be the year when you really push your business forward. What do you do?

The first thing is to identify what ‘success’ really means for you. It sounds simple but it is different for everyone. Do you want a six figure income, or do you simply want to replace your old full time salary and only work part time hours? Or do you even want to build a highly successful business that you can then sell on as a going concern and retire on the profits?

Once you’ve decided what you want to achieve, the next step is to decide how you will get there. You need to set out your objectives, define your marketing strategy, set your budget and organise your operational process to take it all into account.

You’ll also need to decide if you already have all the tools you need, or if you need some training or professional advice in order to achieve your goals. You may also need someone to hold you accountable as without it, it’s all too easy for the big goals to get lost in the minutiae of the day to day.

Keep your goals written down and place them somewhere you will see them every day, if they are in the forefront of your mind you will be more likely to take advantage of any unexpected opportunities that come your way. Also remember that there are many paths to reach your goals, and if one goes a bit off track, try another.

If you would like advice and support from two of the most successful virtual assistants in the UK today, people who have really been there and done it’, along with the feedback and accountability of a whole group of VA’s dedicated to building their own successful businesses, the VA Success Groups Mentoring programmes could be just what you need.

Are you spending hours a day posting Tweets and Facebook updates, or more time than you can spare on keeping up with LinkedIn and the like?

Have you heard of Hootsuite? Hootsuite will allow you to post social media updates across multiple accounts and even schedule them in advance. There are analysis tools, so you can see your success and you can even have multiple contributors to your social profiles without sharing passwords (so great for nervous virtual assistant clients!).

The basic package is free so get yours here today!

Many Virtual Assistants shy away from the idea of marketing to attract a particular niche as they are concerned that they will be turning away hoards of prospects from other industries. But if you have ever tried to be everything to everyone, you’ll soon learn that you end up appealing to no-one and as your marketing efforts are spread too thinly, you end up out of pocket and frustrated by poor results.

When you market to a niche you are targeting a very small select group of people. With research you can identify what that group of people have in common and in what areas where they will all be struggling. This way you can tailor your marketing message, the words that you use, to suit the target market. For example, if you were to target a group of individuals that were constantly away from home due to their line of work, you could say something in your marketing material like ‘Are you constantly away from home and worrying that the post is not being dealt with or you’ll come home to find that your car has run out of tax or the boiler has not been serviced?’ Do you see how someone who was away all the time would identify with that question? They may well have already experienced a situation like that or know that it will happen at some point.

Now you can follow up that question with your solution, something like, ‘Our Mail Handling and Lifestyle Management services mean that we can run your home and life for you while you are away meaning that you will never have to be reliant on public transport or have a cold bath ever again!’ Do you see how that would appeal to them?

You can of course use the same approach with any niche market. With a bit of research you can establish where you might be needed and what services you can offer to add value. So don’t forget next time you are out networking, chat to people in niches that interest you, find out what they struggle with and if these are general issues for people in their industry. Then even if that particular person doesn’t need your services yet, you can still tailor your marketing message using what you have learned and target others from their industry.

A little bit more research will also tell you where you can find these people, what publications do they read, what groups or associations do they belong to? When you know what message to put before them, and you know what channels you have available to get in front of them the rest is child’s play. So as you can see, marketing to a niche is an effective way of streamlining your marketing efforts and achieving better results.

When starting your virtual assistant business, after getting together all you equipment, getting excited over your business cards and web site, there comes the sudden realisation that here you are, all ready to go and there isn’t actually a queue of people knocking down your door to work with you. Yikes!

One of the questions I’m asked most often is ‘Where do you get your clients’. Usually the question is asked by new start up virtual assistants, but more recently I’ve been asked by more established VA’s who have started to struggle during the recession. Newbies have generally spent lots of time putting together their business by purchasing equipment and organising their office, but have forgotten the fundamentals of putting together their marketing plan. Then when they are all set up and ready to go and have opened their virtual doors to the world they find that the phone isn’t ringing and the email Inbox isn’t full of enquiries. More established VA’s, once they have enough clients, put marketing on the back burner until such a time as they need to look for new clients again.

If either of these sounds like you, you need to develop a marketing plan, and fast.

Firstly take a long hard look at your contacts and include everyone you’ve ever worked with, all your contacts through previous businesses if appropriate and family and friends. What contacts do you already have that you can ask for referrals? If you are already running a VA business, when did you last ask your clients for referrals? Don’t discount anyone because you think they wouldn’t need your services. They may well know someone who does.

Next take stock of all the skills you have and the industries you have worked in or that interest you. Consider what services can you offer and to whom? If you have been a book keeper with an IT firm for many years, you are going to find it far easier to offer your virtual book keeping services to other IT firms as you know something about their market and their ‘language’. If you target an industry or sector you have experience of, you will be seen as the virtual assistant who is an expert in this field and have an advantage over any other VA.

When you have decided on your target market, or niche, think about how you can reach them. Do they belong to particular organisations, read certain publications or as is the case with one of my niches, do they all drink on a Thursday afternoon in bars within a square mile of a certain point in London?

When you know where to find them, consider how you can get your message to them. While advertising in general is expensive and often pointless unless you can afford to take out a run, perhaps you could write an article for a trade publication, or give a presentation at an event your ‘suspects’ will attend. Think outside of the box for some interesting and inexpensive ideas that will have impact on your particular target market and keep you stimulated and motivated.

Above all, keep marketing as a continual process and recognise that although you may not get clients immediately from you efforts, in time your consistency will pay dividends.