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Do not use your email newsletter in the same way as you would Twitter or a blog. Your subscribers have given you permission to send them information, but, if you abuse it, they will soon be sorry they did. The result will be that they will leave your list just as quickly as they subscribed to it. Send updates once or twice a month and leave it at that.
When you first start sending out email newsletters, it is very tempting to send them using your normal email delivery service, such as Outlook. After all, it is free and already there on your desktop. However, internet service providers frown upon mass mailing, and you will find very quickly that your email address will be blacklisted and you may be banned from sending any email. There are many legitimate email delivery services available whose costs are minimal; use one to manage your mailing list.
If you use a proper email newsletter delivery service such as Constant Contact, Aweber or MailChimp, your subscribers will go through what is known as a ‘double opt-in’. This means that, after submitting their email address through your website form or other link asking them to sign up for your newsletter, they will receive an email asking them to confirm their subscription by clicking on a link within it. This is key, as it stops third parties from adding subscribers without their knowledge.
The following series will look at some housekeeping rules, which will ensure that you follow the strict etiquette of email marketing, while presenting yourself and your business in a professional and ethical way.
Make sure your subscribers actually subscribed
There is nothing more annoying than being inundated with unsolicited sales emails. We all hate it. If you are boosting your subscriber list by adding email addresses from business cards you have picked up, trawling the yellow pages or your local Chamber of Commerce’s mailing list, your messages risk not only going straight to the junk mail folder, but also alienating people with whom you might have established good working relationships. Make sure the owner of the email address has requested that you send them information, or, at the very least, has agreed to receive it.
Include a link to your newsletter sign up page on your Facebook profile and from time to time include it in your status. The day that you have sent out your latest issue is a great time to do this.
When you’ve added previous newsletters to your web site, add the page address to your Facebook status. Make sure there is a link to ‘sign up for more articles like these’ at the bottom of the article page.
When you’ve added previous newsletters to your web site, Tweet the link to the article page. Make sure there is a link to ‘sign up for more articles like these’ at the bottom of the article page.
Host back copies of your newsletter on your web site as an archive. At the foot of each article, include a link to your sign up page with a message to ‘sign up to our newsletter for more articles like these’.
Who Are The UK Association of Virtual Assistants?
The UK Association of Virtual Assistants was formed to fill a void in the UK virtual assistant market. There was increasing demand for virtual assistants and virtual personal assistants, but there was no real association where prospective clients or virtual assistants could go for information, advice and recommendations. What the industry needed was a one-stop shop for both potential clients and virtual assistants alike. The UK Association of Virtual Assistants was born.
For potential clients looking for a part-time home based secretary, a virtual assistant, personal assistant or even a full blown virtual office, our Virtual Assistants Directory provides an online source of contacts listed by location and skills. Each listing provides details of the services offered by each assistant, their contact details and links to their web site where appropriate. There is also the added assurance that each virtual assistant listed agrees to adhere to the associations CODE OF CONDUCT. To find a virtual assistant to suit your needs, visit our DIRECTORY OF UK VIRTUAL ASSISTANTS.
For virtual assistants, the Association gives the opportunity to become part of a virtual team, to share ideas and experiences. It also gives you the opportunity to be recognised as a professional in your field by becoming an accredited member of the Association and adhering to our CODE OF CONDUCT. If you would like to become a part of our professional team and have you details listed within our DIRECTORY why not JOIN US today?