UKAVA

The UK Association of Virtual Assistants

Directory Of Virtual Assistants

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Top Email Newsletter Housekeeping Rules – Tell Your Readers What To Do

Pc_Cartelle_003If you go to the effort of writing an email newsletter, do not forget to tell you readers what you want them to do next. You are writing in order to build a relationship. So, do you want them to go to your website to read the rest of the articles, or download something for free? Do you want them to purchase a product or service? If so, give them a reason to do it now rather than later, and provide a link to click, so they can buy it now. If you do not tell them what to do next, they will not do anything apart from read your newsletter and delete it. Tell them what to do, and, provided that they are interested, they will do it.

Top Email Newsletter Housekeeping Rules – Send Useful Information

Pc_Cartelle_003One of marketing’s basic rules is to know your target market well. Know their interests and things about which they like to be kept informed. If you come across information that you feel would be useful to your target audience, add it to your email newsletter (crediting the author or source, of course). The more useful the information you provide, the more likely your readers are to stay subscribed.

Top Email Newsletter Housekeeping Rules – Get The Balance Right

It can be very tempting to fill each of your email newsletters with information about your latest service or product, and, indeed, your readers will be expecting to hear a certain amount of that. But, do not forget also to include some free tips or an advice spot. Giving a measured amount of free information marks you as an expert in your field, and a generous one at that.

Top Email Newsletter Housekeeping Rules – Send Messages At Reasonable Intervals

Pc_Cartelle_003Do not use your email newsletter in the same way as you would Twitter or a blog. Your subscribers have given you permission to send them information, but, if you abuse it, they will soon be sorry they did. The result will be that they will leave your list just as quickly as they subscribed to it. Send updates once or twice a month and leave it at that.

Top Email Newsletter Housekeeping Rules – Use A Proper Email Delivery System

Pc_Cartelle_003When you first start sending out email newsletters, it is very tempting to send them using your normal email delivery service, such as Outlook. After all, it is free and already there on your desktop. However, internet service providers frown upon mass mailing, and you will find very quickly that your email address will be blacklisted and you may be banned from sending any email. There are many legitimate email delivery services available whose costs are minimal; use one to manage your mailing list.

Top Email Newsletter Housekeeping Rules – Invite Interaction

Pc_Cartelle_003Do not forget to ask your readers for their comments, questions or future topics they would like to see covered. The whole point of writing an email newsletter is to build a relationship with your prospects and invite further interaction. You want them to take the next step by picking up the telephone or sending you an email. Make it clear that not only is this an acceptable way of contacting you, but the best way.

Top Email Newsletter Housekeeping Rules – A ‘Double Opt-in’ System

Pc_Cartelle_003If you use a proper email newsletter delivery service such as Constant Contact, Aweber or MailChimp, your subscribers will go through what is known as a ‘double opt-in’. This means that, after submitting their email address through your website form or other link asking them to sign up for your newsletter, they will receive an email asking them to confirm their subscription by clicking on a link within it. This is key, as it stops third parties from adding subscribers without their knowledge.

Top Email Newsletter Housekeeping Rules

Pc_Cartelle_003The following series will look at some housekeeping rules, which will ensure that you follow the strict etiquette of email marketing, while presenting yourself and your business in a professional and ethical way.

Make sure your subscribers actually subscribed

There is nothing more annoying than being inundated with unsolicited sales emails. We all hate it. If you are boosting your subscriber list by adding email addresses from business cards you have picked up, trawling the yellow pages or your local Chamber of Commerce’s mailing list, your messages risk not only going straight to the junk mail folder, but also alienating people with whom you might have established good working relationships. Make sure the owner of the email address has requested that you send them information, or, at the very least, has agreed to receive it.

Who Are The UK Association of Virtual Assistants?

The UK Association of Virtual Assistants was formed to fill a void in the UK virtual assistant market. There was increasing demand for virtual assistants and virtual personal assistants, but there was no real association where prospective clients or virtual assistants could go for information, advice and recommendations. What the industry needed was a one-stop shop for both potential clients and virtual assistants alike. The UK Association of Virtual Assistants was born.

For potential clients looking for a part-time home based secretary, a virtual assistant, personal assistant or even a full blown virtual office, our Virtual Assistants Directory provides an online source of contacts listed by location and skills. Each listing provides details of the services offered by each assistant, their contact details and links to their web site where appropriate. There is also the added assurance that each virtual assistant listed agrees to adhere to the associations CODE OF CONDUCT. To find a virtual assistant to suit your needs, visit our DIRECTORY OF UK VIRTUAL ASSISTANTS.

For virtual assistants, the Association gives the opportunity to become part of a virtual team, to share ideas and experiences. It also gives you the opportunity to be recognised as a professional in your field by becoming an accredited member of the Association and adhering to our CODE OF CONDUCT. If you would like to become a part of our professional team and have you details listed within our DIRECTORY why not JOIN US today?

Visit: https://www.ukava.co.uk