The UK Association of Virtual Assistants
Directory Of Virtual Assistants
Find A Virtual Assistant By Skill
Featured Virtual Assistant Listings
From the Blog...
It’s simple but very effective, include an opt-in form on every page of your web site. It’s also worth checking your web statistics to see where people leave your web site. Check the last page they view before they leave and make sure there is a note asking them to sign up for your newsletter at the bottom of this page.
Run a joint venture with a complimentary business. Choose a business that provides services to a similar target market, for example small businesses. Include a link in your newsletter for readers to opt into the other businesses list, in exchange for their running an opt-in for your newsletter on theirs.
Join your local Chamber of Commerce and email the member list (if it’s opt-in) about your services with a link to sign up to your newsletter. Again, don’t just add everyone to your newsletter list but introduce yourself by email and ask if they would like to subscribe.
Send an opt-in email to everyone in your address book asking them to sign up for your newsletter. Make sure you don’t just include everyone in your contacts list in your newsletter list, ask their permission first.
Include a newsletter sign up link in the signature of all your outgoing emails. You can include this in a PS at the bottom of your email after your name and before your contact details.
We all need to fill our marketing funnel with the contact details of potential clients and referrers of our business services. The following series gives you some ideas about how to collect contact details, and in particular email addresses, so that you can begin to build relationships with your prospects.
Put an offer on the back of your business card to get people to sign up for your newsletter. For example, “Visit www.mywebsite.com/freereport to download 20 Top Tips for Outsourcing to a Virtual Assistant”. When they land on your page, ask for their email address in order to receive the free report.
Initially writing the text copy for your website seems quite simple. You just tell them who you are, what you do and how to contact you, right? Err, no actually.
Many business websites drone on and on about when they started, what their “mission statement” is, what technology they use, blah, blah, blah. I hate to be the one to tell you this, but nobody cares. All that prospects and customers care about is “What’s in it for me”.
So the very first thing you need to do is put yourself in the shoes of your potential customer. What problem do they have that they are looking for a solution to by searching around the internet? If they have arrived at your website as part of their search they will look for confirmation that they have come to the right place. What solutions are you providing that solves their problem?
If you were the customer, what questions would you want answers to before parting with your cash? Make sure you answer those questions in your copy.
If you are selling an intangible or unknown service such as administration and business support services, how have you displayed your credibility? Have you shown testimonials or feedback from previous customers, or can you show case studies where you have made a real tangible difference to a former client?
If you are selling information, how have you established to them that you are the expert that they should listen to? Do you have any samples of the type of information you provide such as free downloads of tips?
How easy is it to contact you? Is there a telephone number for enquires? Have you got a proper mail address on your website or just a PO Box? Do you have a guarantee that will allow them to purchase a product or service without reservation?
Lastly, give them a compelling reason to buy from you now. Or if your product or service has a longer sales cycle, get them on your list by offering something in exchange for their name and email address.
Who Are The UK Association of Virtual Assistants?
The UK Association of Virtual Assistants was formed to fill a void in the UK virtual assistant market. There was increasing demand for virtual assistants and virtual personal assistants, but there was no real association where prospective clients or virtual assistants could go for information, advice and recommendations. What the industry needed was a one-stop shop for both potential clients and virtual assistants alike. The UK Association of Virtual Assistants was born.
For potential clients looking for a part-time home based secretary, a virtual assistant, personal assistant or even a full blown virtual office, our Virtual Assistants Directory provides an online source of contacts listed by location and skills. Each listing provides details of the services offered by each assistant, their contact details and links to their web site where appropriate. There is also the added assurance that each virtual assistant listed agrees to adhere to the associations CODE OF CONDUCT. To find a virtual assistant to suit your needs, visit our DIRECTORY OF UK VIRTUAL ASSISTANTS.
For virtual assistants, the Association gives the opportunity to become part of a virtual team, to share ideas and experiences. It also gives you the opportunity to be recognised as a professional in your field by becoming an accredited member of the Association and adhering to our CODE OF CONDUCT. If you would like to become a part of our professional team and have you details listed within our DIRECTORY why not JOIN US today?