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When you’ve added previous newsletters to your web site, Tweet the link to the article page. Make sure there is a link to ‘sign up for more articles like these’ at the bottom of the article page.
Host back copies of your newsletter on your web site as an archive. At the foot of each article, include a link to your sign up page with a message to ‘sign up to our newsletter for more articles like these’.
Collect business cards and email each one asking for permission to add them to your newsletter list. Do not add them directly without permission as this will not win you many friends!
Ask telephone callers if you can add them to your newsletter list. If they have enquired about any of your products or services, they are a prospect and won’t mind your keeping in touch in this unobtrusive way.
Offer email only discounts and tell visitors to your site that you do so. If they are interested in your services, they’ll sign up in the hope of getting a discount.
Include a Forward to a Friend link in your newsletters so that your readers can forward an article to a friend that may find it interesting. Run a joint venture with a complimentary business. Choose a business that provides services to a similar target market, for example small businesses.For this reason, also include a link to your sign up page in each emailed newsletter.
Run a joint venture with a complimentary business. Choose a business that provides services to a similar target market, for example small businesses. Include a link in your newsletter for readers to opt into the other businesses list, in exchange for their running an opt-in for your newsletter on theirs.