UKAVA

The UK Association of Virtual Assistants

Directory Of Virtual Assistants

From the Blog...

The Secret to Successful Networking Is Following Up Part 2

The first step in this process is to say that you would like to meet with them again and that you will call to arrange a time and place to have a coffee and a chat. Then call when you say you will and make that arrangement.

When you meet for that coffee, make sure you have done some research about the business of the person you are meeting and prepare in advance ideas about how you can help them within their business.

Do they publish an online newsletter you can produce for them? Do they send out information packs or quotations to prospects and could you do this for them? Do they work away from the office most of the time, could you handle their telephone calls or check their email for them?

The more prepared you are the more you will be able to drop ideas into the conversation without sounding as though you are ‘selling’.

Don’t forget also to think about who you know that could potentially be a client or useful contact for your prospect. The whole point of networking is to give and take and if you start the relationship by giving something of value to your prospect, you will instantly win their respect and trust and they will see you as someone they would like to work with in future.

The Secret to Successful Networking Is Following Up Part 1

contentWe have all heard that networking is a successful strategy for gaining clients for your virtual assistant business, but why are some people very successful at it while others wonder if they’ve just wasted their money and eaten too many fried breakfasts?

One of the most common reasons for the divide between who is successful at networking and those who are not, is those that are successful follow up.

By following up I don’t mean saying hello again at the next networking event, I mean actively keeping in contact with the people you meet outside of the networking event. How often have you met someone at an event who has expressed some interest and could use your expertise, but you never heard from them again? Did you follow up with them after the event, or did you leave it to them?

You are the service provider in this relationship so it’s up to you to get in contact with that prospect and tell them, in whatever way is appropriate, how you can help them.

Look out for part 2 of this article coming soon.

Virtual Assistant Marketing – Niche to Streamline Your Efforts

Many Virtual Assistants shy away from the idea of marketing to attract a particular niche as they are concerned that they will be turning away hoards of prospects from other industries. But if you have ever tried to be everything to everyone, you’ll soon learn that you end up appealing to no-one and as your marketing efforts are spread too thinly, you end up out of pocket and frustrated by poor results.

When you market to a niche you are targeting a very small select group of people. With research you can identify what that group of people have in common and in what areas where they will all be struggling. This way you can tailor your marketing message, the words that you use, to suit the target market. For example, if you were to target a group of individuals that were constantly away from home due to their line of work, you could say something in your marketing material like ‘Are you constantly away from home and worrying that the post is not being dealt with or you’ll come home to find that your car has run out of tax or the boiler has not been serviced?’ Do you see how someone who was away all the time would identify with that question? They may well have already experienced a situation like that or know that it will happen at some point.

Now you can follow up that question with your solution, something like, ‘Our Mail Handling and Lifestyle Management services mean that we can run your home and life for you while you are away meaning that you will never have to be reliant on public transport or have a cold bath ever again!’ Do you see how that would appeal to them?

You can of course use the same approach with any niche market. With a bit of research you can establish where you might be needed and what services you can offer to add value. So don’t forget next time you are out networking, chat to people in niches that interest you, find out what they struggle with and if these are general issues for people in their industry. Then even if that particular person doesn’t need your services yet, you can still tailor your marketing message using what you have learned and target others from their industry.

A little bit more research will also tell you where you can find these people, what publications do they read, what groups or associations do they belong to? When you know what message to put before them, and you know what channels you have available to get in front of them the rest is child’s play. So as you can see, marketing to a niche is an effective way of streamlining your marketing efforts and achieving better results.

Virtual Assistant Tips – Getting Those First Clients

When starting your virtual assistant business, after getting together all you equipment, getting excited over your business cards and web site, there comes the sudden realisation that here you are, all ready to go and there isn’t actually a queue of people knocking down your door to work with you. Yikes!

One of the questions I’m asked most often is ‘Where do you get your clients’. Usually the question is asked by new start up virtual assistants, but more recently I’ve been asked by more established VA’s who have started to struggle during the recession. Newbies have generally spent lots of time putting together their business by purchasing equipment and organising their office, but have forgotten the fundamentals of putting together their marketing plan. Then when they are all set up and ready to go and have opened their virtual doors to the world they find that the phone isn’t ringing and the email Inbox isn’t full of enquiries. More established VA’s, once they have enough clients, put marketing on the back burner until such a time as they need to look for new clients again.

If either of these sounds like you, you need to develop a marketing plan, and fast.

Firstly take a long hard look at your contacts and include everyone you’ve ever worked with, all your contacts through previous businesses if appropriate and family and friends. What contacts do you already have that you can ask for referrals? If you are already running a VA business, when did you last ask your clients for referrals? Don’t discount anyone because you think they wouldn’t need your services. They may well know someone who does.

Next take stock of all the skills you have and the industries you have worked in or that interest you. Consider what services can you offer and to whom? If you have been a book keeper with an IT firm for many years, you are going to find it far easier to offer your virtual book keeping services to other IT firms as you know something about their market and their ‘language’. If you target an industry or sector you have experience of, you will be seen as the virtual assistant who is an expert in this field and have an advantage over any other VA.

When you have decided on your target market, or niche, think about how you can reach them. Do they belong to particular organisations, read certain publications or as is the case with one of my niches, do they all drink on a Thursday afternoon in bars within a square mile of a certain point in London?

When you know where to find them, consider how you can get your message to them. While advertising in general is expensive and often pointless unless you can afford to take out a run, perhaps you could write an article for a trade publication, or give a presentation at an event your ‘suspects’ will attend. Think outside of the box for some interesting and inexpensive ideas that will have impact on your particular target market and keep you stimulated and motivated.

Above all, keep marketing as a continual process and recognise that although you may not get clients immediately from you efforts, in time your consistency will pay dividends.

List Building to Fill the Sales Funnel – Part 10

People magnetPaid advertising. Advertising online is very simple with tools such as Google AdWords or Facebook Ads. It allows you to appear at the top or side of the main search results for a fee. Be careful with your budget and again, make sure you get these visitors on your list to be really cost effective.

When you’ve implemented a range of these activities to build your list, look at which ones are producing the best results for your particular business. Then step up those activities and let go of some of the lower performing options.

List Building to Fill the Sales Funnel – Part 9

People magnetOrganise an online expert event. Similar to the idea of interviewing an expert, but en masse. Organise a whole range of experts to speak on given subjects and offer access to the calls as a live event, or offer the recordings afterwards, or both. Getting all of the experts to promote the event will increase your mailing list as they will have to go to your web site to sign up to receive dial in access details.

List Building to Fill the Sales Funnel – Part 8

People magnetWrite articles about your subject. One of the best ways to become seen as an expert in your industry in the eyes of your target market is to write on the subject. Write articles and syndicate them online. Don’t forget to include your website link to your author information.

List Building to Fill the Sales Funnel – Part 7

People magnetDon’t be afraid of social media. Facebook, Twitter, LinkedIn, whichever ones you choose to get involved in, social media is a great way to expand your sales funnel. Offer free tips, advice and articles here. Answer questions to demonstrate your expertise. And above all, get them to your website so they will add themselves to your list.

Who Are The UK Association of Virtual Assistants?

The UK Association of Virtual Assistants was formed to fill a void in the UK virtual assistant market. There was increasing demand for virtual assistants and virtual personal assistants, but there was no real association where prospective clients or virtual assistants could go for information, advice and recommendations. What the industry needed was a one-stop shop for both potential clients and virtual assistants alike. The UK Association of Virtual Assistants was born.

For potential clients looking for a part-time home based secretary, a virtual assistant, personal assistant or even a full blown virtual office, our Virtual Assistants Directory provides an online source of contacts listed by location and skills. Each listing provides details of the services offered by each assistant, their contact details and links to their web site where appropriate. There is also the added assurance that each virtual assistant listed agrees to adhere to the associations CODE OF CONDUCT. To find a virtual assistant to suit your needs, visit our DIRECTORY OF UK VIRTUAL ASSISTANTS.

For virtual assistants, the Association gives the opportunity to become part of a virtual team, to share ideas and experiences. It also gives you the opportunity to be recognised as a professional in your field by becoming an accredited member of the Association and adhering to our CODE OF CONDUCT. If you would like to become a part of our professional team and have you details listed within our DIRECTORY why not JOIN US today?

Visit: https://www.ukava.co.uk