Build a blog so you can regularly and informally keep in touch with your readers. Post tips, links to related online articles and information.

Write regular press releases and send them to publications aimed at your target market. Even if your particular story is not run, you will be seen as the expert in your field and may be approached later.

Syndicate your articles online to article directories to attract new visitors to your web site and Ezine subscriber list.

Write articles useful to your target market then add them to your web site. You can also include them in your ezines. This showcases you as the expert in that particular field.