internet marketing

Internet Marketing – Getting Inbound Links, The Testimonial Way!

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So we’ve already established that getting quality inbound links to your web site from industry related web sites is brilliant way to leapfrog your way up the search engines rankings. But how can you also get noticed specifically by potential clients within your target industries?

Testimonials. How does it work? Simple.

As an example lets say that you have chosen to work with aromatherapists. Have a chat with your aromatherapist client (or potential client!) and explain that you are intending to write a testimonial about them that they can add to their web site. Customer testimonials on a web site improve the credibility of any business and they will be glad to include your unsolicited one. Book yourself an aromatherapy massage and then write a testimonial saying how great the experience was. Don’t forget to include at the end of it your name, business name and WEB SITE ADDRESS. Send it in an email to your client so that they can easily cut and paste the testimonial onto their web site.

You can also ask for reciprocal testimonials. If your web site could do with a few more client testimonials, ask your clients for a reciprocal one in an “I’ll write one for you if you write one for me” fashion. If they are too busy, ask if you can write both, yours and theirs, and send them back to the client for approval before publishing “their” testimonial to your web site. This is great as you can highlight any service or industry you want to focus on within the text, and the client can just approve the content and their quote before you add it to your web site.

Inbound links to your web site keep the search engines happy and testimonials are great for establishing credibility with any potential clients visiting your web site so using testimonials for inbound links is a real win-win.

For more information, hints and tips for virtual assistants visit www.ukava.co.uk

Internet Marketing – What Do You Mean You Dont Have A Web Site?

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We all know that in order to work virtually, we need to have an online presence, a web site. But it’s amazing how many virtual assistants don’t have one. There can be many reasons, or should I say excuses, including “a web site’s too expensive”, “I want to see if I get any interest before I spend a lot of money on a web site”, “it’s too hard to get someone to update it”, “I don’t know anyone who can build me one”, “my brother/cousin/friend said they’d make me one, but they haven’t done it yet”, the list of reasons why a web site is missing from your armoury is endless. It’s also absurd when getting your web site up and running is as easy and inexpensive as this.

You need to have a web site to run a “virtual” business; it’s as simple as that. And now it’s just a simple to build one yourself, quickly and inexpensively. We recommend Create. as you can build your own web site, add your own images and text and be up and running in minutes. It’s simple and from £8.49 per month including hosting what more could you ask for? Once built you can update your pages whenever you want to, and if you want to add additional features later on, such as a shopping cart or additional password protected pages for your clients, you can upgrade when and if you want to.

What is more, Create. offers a thirty-day free trial so you can see what the package has to offer before spending a penny. Genius!

For more information and to claim you free trail, click the link below:

Create My Website

Internet Marketing – Inbound Links, What They Are and Why and How to get some Quality Ones!

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Any virtual assistant who has a little inside information on how the Internet search engines work will tell you that the most effective way to get your web site picked up and listed high within the search engines listings, and particularly in Google, is to have lots of high quality inbound links.

So what is an “inbound link” and what makes one high quality?

An inbound link is simply a link from someone else’s web site to yours. But the key is what makes that link high quality? Now I could bore you for hours with the intricacies of how a search engine spider reads and interprets the detailed visible and background information contained on a web page then decides, in its robot wisdom, the theme of what the page is about. The key is it will then leave that page by following one of the links it includes. That could be a link to your web site. If it has decided that the page it has just visited is all about the Virtual Assistant industry and then it ends up following a link to your web site and it sees that your web site is about the same subject, it will deem that your site is an important resource in this area as the first web site has effectively “voted” for yours by linking to it and therefore list it higher in the results it returns for associated searches. Have I lost you yet?

The crux of it is this, the more links you can get to your web site from web sites within the same field so much the better. Now this article could be seen as self-serving because an obvious connection here is the UK Association of Virtual Assistants web site. Become a Full member and your web site will be linked to from our Directory, thus making your web site look “important” to Google and the like. Of course becoming a Featured member puts you on the front page of the UKAVA website so the search engines will see you as even more of an authority.

More information about how to be listed in our Directory can be found here: UKAVA – Choose A Listing Plan

But think a little further on; who are your target clients and what industries are they in? How could you get them to link from their web site to your web site? Answers on a postcard!

Seriously, we will cover this neat little trick next time so stay tuned.