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11.    Collect business cards and email each one asking for permission to add them to your newsletter list. Do not add them directly without permission as this will not win you many friends!

10.    Ask telephone callers if you can add them to your newsletter list. If they have enquired about any of your products or services, they are a prospect and won’t mind your keeping in touch in this unobtrusive way.

9.    Offer email only discounts and tell visitors to your site that you do so. If they are interested in your services, they’ll sign up in the hope of getting a discount.

8.    Include a Forward to a Friend link in your newsletters so that your readers can forward an article to a friend that may find it interesting. For this reason, also include a link to your sign up page in each emailed newsletter.

7.    Consider a popup window which appears when a visitor leaves your web site. Ask for their email address so you can keep in touch – make sure it links to information telling them about your privacy policy, how to opt out and how often you will contact them.

6.    It’s simple but very effective, include an opt in form on every page of your web site. It’s also worth checking your web statistics to see where people leave your web site. Check the last page they view before they leave and make sure there is a note asking them to sign up for your newsletter at the bottom of this page.

5.    Run a joint venture with a complimentary business. Chose a business that provides services to a similar target market, for example small businesses. Include a link in your newsletter for readers to opt into the other businesses list, in exchange for their running an opt in for your newsletter on theirs.

3.    Send an opt-in email to everyone in your address book asking them to sign up for your newsletter. Make sure your don’t just include everyone in your contacts list in your newsletter list, ask their permission first.

2.    Include a newsletter sign up link in the signature of all your outgoing emails. You can include this in a PS at the bottom of your email after your name and before your contact details.

We all need to fill our marketing funnel with the contact details of potential clients and referrers of our business services. The following series gives you some ideas about how to collect contact details, and in particular email addresses, so that you can begin to build relationships with your prospects.

15 Tips to Build Your Newsletter Subscriber List
1.    Put an offer on the back of your business card to get people to sign up for your newsletter. For example, “Visit www.mywebsite.com/freereport to download 20 Top Tips for Outsourcing to a Virtual Assistant”. When they land on your page, ask for their email address in order to receive the free report.