What Are Social Media and Why Are They Important to My Business?

We have all heard the phrase ‘social media’. But, what actually are social media? And, how can you use them to help your business?

In short, social media is a term that encapsulates a number of online communication platforms that make it easy for people to publish their own news and views, as well as comment on those posted by others.

Why Are Social Media Important?

Social media have provided platforms for people to air their opinions, views and grievances with anyone around the world. People who use social media often become highly influential, are seen as experts in their own spheres, and can develop large audiences around their areas of interest.

Communities of like-minded people are forming around common interests on the web, regardless of where they are based in the world, because traditional geographical restrictions no longer apply.

More on this topic on 5th April.

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