Top Ezine Housekeeping Rules: Use A Double Opt In System

If you use a proper ezine delivery service such as Constant Contact, Aweber or Vertical Response, your subscribers will go through what is know as a double opt in. That means that after submitting their email address through your web site form or other link asking them to sign up for your newsletter, they will receive an email asking them to confirm their subscription by clicking on a link within it. This is key as it stops third parties from adding subscribers without their knowledge.

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