If you go to the effort of writing an ezine, don’t forget to tell you readers what you want them to do next. You are writing in order to build a relationship so do you want them to go to your website to read the rest of the articles or download something for free, do you want them to buy a product or service? If so give them a reason to do it now and a link to click so they can make the purchase now. If you don’t tell them what to do next, they won’t do anything apart from read your ezine then delete it. Tell them what to do and if they are interested, they will.