Top Ezine Housekeeping Rules: Make sure your subscribers actually subscribed

There’s nothing more annoying than being inundated with unsolicited sales emails. We all hate it. If you are boosting your subscriber list by adding email addresses from business cards you’ve picked up, mining the yellow pages or your local Chamber of Commerce’s mailing list, you’re messages risk not only going straight to the junk mail folder, but alienating people you could have established good working relationships with. Make sure the owner of the email address has requested that you send them information, or at the very least agreed to receive it.

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