Top Ezine Housekeeping Rules: Invite Interaction

Don’t forget to ask your readers for their comments, questions or future topics they’d like to see covered. The whole point of writing an ezine or newsletter is to build a relationship with your prospects and invite further interaction. You want them to take the next step by picking up the telephone or dropping you an email. Let them know it’s not only OK for them to do that but how and where they can contact you.

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