Advertising Your Virtual Assistant Business on a Budget

When you are starting out as a Virtual Assistant and no one knows who you are or what you do, one of the biggest challenges you will face is how to drum up new business.

You probably have already done some research and already know that there are people who need your services or you would not have started your business in the first place. But once you have spoken to those you already know who may need you, your next task is to find others who will help you make your business a success. At this point most people turn to advertising. If I had a pound for every VA that has said to me, ‘There’s a little local magazine that comes through my door each month. Should I advertise in it?’ I wouldn’t have to run a VA business myself; I could retire on the proceeds. The answer, by the way, for many reasons is no. There are many better ways to spend your limited advertising and marketing budget.

It is a misconception that you have to spend lots of money to advertise your Virtual Assistant business. Unless you have some sort of financial backing, it is unlikely that you will have a huge budget so it’s better to get a little bit creative and use what you have wisely.
 
In the rest of this series, I will be letting you in on a few tips and some of the lessons I’ve learned on how to advertise your virtual assistant business on a budget.

 For more information about Virual Assistants visit: www.ukava.co.uk

The Average Employee Spends 95 Minutes a Week Surfing The Net

The CBI announced this week that the average employee spends 95 minutes a week surfing the Internet for personal use at a cost to the economy of £10.6bn a year.

Its research showed that while many organisations are supportive of staff visiting non-work related websites, and view it as a motivational perk or a modern-day tea break, others are troubled by the amount of use, or have had to sack staff for serious abuse.

The survey of 503 organisations, which together employ over one million workers, also revealed that nearly two-thirds (60%) of employers think staff regularly use office time outside of lunch hours and formal breaks to look at non-work sites, like those involving social networking, web email, shopping and holidays.

Employers across the public and private sectors estimate that 4.4% of working time is lost in this way, which accounts for 95 minutes a week, or ten days a year, at an average annual cost of £939 per employee.

So if potential employers want to get an extra 10 days a year of real work from each member of their team, isn’t it about time they thought of employing a Virtual Assistant? As we all know, with a virtual assistant you only pay for the hours worked on your business, no personal web surfing, no downtime, no holiday pay, sickness pay, maternity pay, training or equipments costs. What do you think?

Source: CBI.Org

Networking With Virtual Assistants AND Potential Clients

We all know we should network and most of us manage to attend some events and network a bit online through various groups. We also like to have a bit of a chat with other virtual assistants to find out what is going on in the industry, occasionally pick their brains and share experiences. With Ecademy you can do both. In the comfort of your own home in front of your pc you can network with both potential clients and fellow VA’s. It’s simple and free to join and you can join clubs such as Virtual Assistants Club and others related to your client niche.

Sign up today and stay informed of all the VA industry’s latest news and find yourself some new clients while you’re there!

For more information, visit: http://www.ecademy.com/?xref=103223

Simple Inexpensive Legal Documents to Protect Your Business and Your Clients

It was such a relief when I found this resource that I though it was about time I let you all in on a little secret. If like me you have an incomprehensible but still very real fear of solicitors, not only because you don’t understand half of their jargon, but also because before you walk through the door you know its going to be expensive, this web site is a little gem. Clickdocs produce a whole range of business documents for use by businesses based in England, Wales and Scotland from Terms and Conditions and Confidentiality Agreements to standard formatting and detail of what must be included in your Invoices. If you’re thinking of setting up as a Limited Company there are forms for this as well as advice on the differing legal entities for businesses. You can find a whole range of other documents you may also find useful including standard agreements for property letting, wills, power of attorney and financial agreements. There is practically a form for every eventuality and when they start from less than £5 and are emailed to you instantly, what could be more cost effective and convenient.

For more information about the range of documents on offer visit:

https://www.ukava.co.uk/html/inthenews_feb_08.html

New and Improved Services from the UKAVA

At the UK Association of Virtual Assistants, our continued investment in Internet Marketing has meant that the UKAVA generates a large amount of pre-qualified traffic to our web site, which in turn results in leads for our members. If you have an Enhanced Listing in our Virtual Assistant Directory these potential clients end up on your web site. But now we have introduced a FREE service for prospective Virtual Assistant clients to look for the perfect VA to suit their needs.

Prospects can now complete a short online form giving details of the work they have available and this information is emailed to all our members allowing you the chance to pick and chose who you want to work with. This means that you will be able to put your proposals direct to would-be clients through out the UK and Worldwide, not just those within your local area – we do work virtually after all! It also means that that you can tender for work as and when you need it. So if you’ve just lost your biggest client, or you’re just starting up and looking for your first clients, now is the time to start putting in those proposals!

If you are already a member of the UKAVA keep an eye on your email inbox for these alerts and if you’re not already a member, click on the link below to find out all the benefits membership brings.

https://www.ukava.co.uk/html/join_the_uk_association_of_vir.html

Virtual Assistants Networking Like Crazy at New Google Group

UKAVA Google Group

Yesterday saw the launch of the UK Association of Virtual Assistants Google Group. A user group or forum was something that had been in the pipeline for a while here at the UKAVA but we wanted a group that could be open to everyone, newbies and veterans alike. The group is free to join and participate in and boy have you all grabbed it by the horns. There I was yesterday sitting in my Google Group all alone and today, BAM, virtual assistants are coming from everywhere and all crazily networking to find complimentary skills, telephone answering services, transcription services, holiday cover – you name it. What are you waiting for? Get over there and join in!

http://groups.google.com/group/uk-association-of-virtual-assistants

MyOffice – EverythingYou Need, When and Where You Need It

Working virtually can be a challenge when it comes to managing diaries, checking email (both yours and your clients), sharing files and details of contacts, etc. Wouldn’t it be lovely if it could all be in one place where both you and your clients, and your associates if you have them, could access what you need, when you need it, anywhere in the world from any computer? Now you can.

MyOffice is a subscription based internet-hosted ‘virtual office’ designed for small and medium-sized businesses. It combines diaries / calendars, contacts, tasks, email, file store, reminders and notes into an integrated suite of collaboration tools to help you keep in touch with your colleagues.

Using MyOffice you can share diaries / calendars, manage your contacts, access your email from anywhere, organise and schedule tasks, store files, and much more. You don’t need any technical expertise or a huge financial outlay. My Office takes care of all operational aspects including security, round-the-clock support, software upgrades, server administration, and data backup … leaving you with more time to concentrate on the important things – like running your business!

Sign up for a free 30-day trial or purchase now for our fantastic Two for One offer. Buy one license for just £45 for a whole year and get another one absolutely free. That’s one for you and one for your client.

For more information, visit: http://www.myoffice.net/index.aspx?agentreferrer=ukava

VA Conference and Awards 2008

This years VA Conference and Awards started with a bang for those of us able to make the drinks reception on the Friday night. Then what a fantastic day! We had four brilliant and inspiring speakers this year and lots of chance to network and put faces to names.

Congratulations to everyone who entered the awards. I was one of the judges this year, representing the UK Association of Virtual Assistants, along with along with Jacky Workman of the IAVA, Gillian Richmond of EUMA and Linda Barton of IQPS. I’m delighted to say that out of the four finalists in the Awards, two were already members of the UKAVA and a third has since joined. Congratulations go to: Susan Moore of Moore VA and Emma Walker of CKPA in the Over 18 months in business category, and in the Under 18 months in business category well done to Sam Cannell of Versatile Assistant and Shelly McCaughey of Fultus. Brilliant work ladies.

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My Virtual Assistant and UKAVA Assists BBC Live and Learn and Gets New Start Up on the Road to Success

My Virtual Assistant and UKAVA founder Justine Curtis was recently called upon by the BBC to give advice to a virtual business start up taking part in their Live and Learn series. As a successful virtual business owner herself, Justine was asked to pass on the benefit of her experience and expertise to a young mum setting up her own virtual marketing company.

Justine is the owner of My Virtual Assistant (www.my-va.com) a company offering PA and secretarial services to entrepreneurs and small businesses virtually from her home office in the UK. She is also the founder of the UK Association of Virtual Assistants, (www.ukava.co.uk) an organisation set up to raise awareness of the role of virtual assistants (VAs) and provide a one-stop shop for information and advice for both VAs and their clients.

The BBC’s Live and Learn program focused on Claire, a young mum setting up her own virtual Internet marketing company. At the time she was introduced to Justine by the BBC, Claire was in the initial stages of setting up her company and was keen to learn the next steps, how to build her client base and how to let the world know her business existed. In a filmed meeting that took place on a chilly day in February in Basingstoke, UK, Claire was given the opportunity to ask all her burning questions. Justine freely gave advice about how to approach previous and existing contacts, how to network for new contacts and various organisations that could help her. She also gave advice on the importance of marketing your web site when your business is virtual and how best to go about it. At the end of the meeting Claire took on board the advice about networking and began by taking Justine’s business card in case she thought of any more questions she’d like to ask in the future.

The whole interview can be seen on the BBCs Live and Learn series, presented by Melinda Messenger, and can be viewed on BBC Interactive by pressing the red button.

Resources: Justine Curtis is the founder of My Virtual Assistant, a virtual office service operating across the UK, providing virtual office support, personal assistance, secretarial services and administration services remotely from its UK based office. For more information about Virtual Assistants visit www.my-va.com.

How to Get Involved With Social Media – LinkedIn

LinkedIn is more of a business networking tool than strictly a social one. It is structured in such a way that your occupation and education are featured more than hobbies and interests for example. However, it works in much the same way as Facebook in that you can invite people to connect with you and join common interest groups. It also has a feature where you can recommend people so it’s great for asking for testimonials.

For lots of advice and free tips, check out the FREEBIES page at the VA Success Group