Affordable Web Sites for Virtual Assistants

It’s a bit of a given these days that in order to be taken seriously in the business world, you need to have a web site. When hearing about a company or service for the first time, how many of us head off to the “www.” to find out more? We all know that when work “virtually” in particular, we need to have an online presence, a web site. After all, we don’t have a shop front or an office building to impress our potential clients so our web site is our “shop window”, our opportunity to display our expertise and professionalism. Or is it?

It’s amazing how many virtual assistants don’t have a web site. There can be many reasons, or should I say excuses, including ‘a web site’s too expensive’, ‘I want to see if I get any interest before I spend a lot of money on a web site’, ’it’s too hard to get someone to update it’, ‘I don’t know anyone who can build me one’, ‘my brother/cousin/friend said they’d make me one, but they haven’t done it yet’, the list of reasons why a web site could be missing from your marketing armoury is as endless as it is senseless. It’s also absurd when getting your web site up and running is as easy and inexpensive as this.

You need to have a web site to run a ‘virtual’ business; it’s as simple as that. And now it’s as simple as it is cost effective. Web sites from the UKAVA cost from just £245 for everything you need. We even and include a years free hosting and an advert in the UKAVA Directory. Now there’s really no excuses for not getting your web site underway today!

Find all the information about virtual assistant web sites here

Website Mistake 10: A website that is “me” focused

While back in part 1 of this series we talked about personalising your website, don’t spend all of it talking about yourself and how wonderful you are? Although your visi­tors need to know a bit about you, what holds their interest is the knowledge that you understand their problems and issues and have ready-made solutions that resolve those problems. Your visitor will always ask, “WIIFM?” (What’s In It For Me). Answer that question by making your web site about your visitor, not about you.

If you are not sure how to WIIFM your text, hire a professional sales copy writer if you can afford it or try the following format:
Do you struggle with getting your VAT return in on time, we offer a full book keeping service which means that your VAT return will never be late again and you will save expensive fines and a whole lot of stress.

Replace the italics with their pain followed by your solution and the bold italics are your WIIFM.

In summary: Your web site can function as an attractive online brochure, or it can be a client-generating tool to help you grow your business. As a virtual assistant, you need to generate clients from your website in order for your business to be successful, make the necessary changes and you will get more clients online.

For more information about how to market your virtual assistant business, take a look at the VA Success Groups Marketing for Virtual Assistants Online Course