Host back copies of your newsletter on your web site as an archive. At the foot of each article, include a link to your sign up page with a message to ‘sign up to our newsletter for more articles like these’.
virtual assistant news
15 Tips to Build Your Newsletter Subscriber List Tip 11
Collect business cards and email each one asking for permission to add them to your newsletter list. Do not add them directly without permission as this will not win you many friends!
Tips to Build Your Newsletter Subscriber List Tip 10
Ask telephone callers if you can add them to your newsletter list. If they have enquired about any of your products or services, they are a prospect and won’t mind your keeping in touch in this unobtrusive way.
15 Tips to Build Your Newsletter Subscriber List Tip 9
Offer email only discounts and tell visitors to your site that you do so. If they are interested in your services, they’ll sign up in the hope of getting a discount.
15 Tips to Build Your Newsletter Subscriber List Tip 8
Include a Forward to a Friend link in your newsletters so that your readers can forward an article to a friend that may find it interesting. For this reason, also include a link to your sign up page in each emailed newsletter.
15 Tips to Build Your Newsletter Subscriber List Tip 7
Consider a popup window which appears when a visitor leaves your web site. Ask for their email address so you can keep in touch – make sure it links to information telling them about your privacy policy, how to opt out and how often you will contact them.
15 Tips to Build Your Newsletter Subscriber List Tip 6
It’s simple but very effective, include an opt in form on every page of your web site. It’s also worth checking your web statistics to see where people leave your web site. Check the last page they view before they leave and make sure there is a note asking them to sign up for your newsletter at the bottom of this page.
15 Tips to Build Your Newsletter Subscriber List Tip 5
Run a joint venture with a complimentary business. Chose a business that provides services to a similar target market, for example small businesses. Include a link in your newsletter for readers to opt into the other businesses list, in exchange for their running an opt in for your newsletter on theirs.
15 Tips to Build Your Newsletter Subscriber List Tip 4
Join your local Chamber of Commerce and email the member list (if it’s opt-in) about your services with a link to sign up to your newsletter. Again, don’t just add everyone to your newsletter list but introduce yourself by email and ask if they would like to subscribe.
15 Tips to Build Your Newsletter Subscriber List Tip 3
Send an opt-in email to everyone in your address book asking them to sign up for your newsletter. Make sure your don’t just include everyone in your contacts list in your newsletter list, ask their permission first.
15 Tips to Build Your Newsletter Subscriber List Tip 2
Include a newsletter sign up link in the signature of all your outgoing emails. You can include this in a PS at the bottom of your email after your name and before your contact details.
15 Tips to Build Your Newsletter Subscriber List
We all need to fill our marketing funnel with the contact details of potential clients and referrers of our business services. The following series gives you some ideas about how to collect contact details, and in particular email addresses, so that you can begin to build relationships with your prospects.
Put an offer on the back of your business card to get people to sign up for your newsletter. For example, “Visit www.mywebsite.com/freereport to download 20 Top Tips for Outsourcing to a Virtual Assistant”. When they land on your page, ask for their email address in order to receive the free report.
UKAVA In The News Out Today
In The News: Virtual Assistant Training – Who Needs It?
In The Spotlight: Virtual Assistant Online Course Bundle – Fantastic 3 for 2 Offer and Online Book Keeping With Kashflow – Accounts Made Easy!
Read it online at: https://www.ukava.co.uk/html/ukava_news.html
Managing Your Virtual Assistant Workload – Tip 14
Keep on networking
This is often the first thing that gets dropped when you become busy with clients work. I know; I am guilty of it myself. But when you suddenly disappear from groups in you have been a regular, the assumption can be that you are no longer in business. Accept that networking is part of the ongoing development of your business, choose one or two groups in which you will remain a regular, and keep going. Even if you are not looking for more clients, you will still establish relationships from which you will benefit later on.
About the Author:
Justine Curtis is the director of her own successful virtual assistant business My Virtual Assistant Limited http://www.my-va.com which is now recruiting a team of virtual assistant licensees and founder of The UK Association of Virtual Assistants (UKAVA) which offers free resources and information to its subscribers. Justine is the author of Setting Yourself Up As A Virtual Assistant and is proud to be able to pass on the benefits of her vast experience of the VA role to aspiring and progressive virtual PAs as a co-founder of the VA Success Group. If you are thinking about starting a virtual assistant business, visit http://vasuccessgroup.co.uk
Managing Your Virtual Assistant Workload – Tip 13
Happy New Year!
A very apt tip for the New Year today. All about reviewing and setting your activites for the coming year.
Review your marketing activities
Set aside time each month to review your marketing activities. How many enquiries have you had in the previous month and from where have they come? Have a look at what is working for you and what could be improved.
Managing Your Virtual Assistant Workload – Tip 12
Social networking
If you have a profile on sites such as Ecademy and LinkedIn, it is easy to spend hours each day responding to requests to link. Set aside some time each week for social networking and respond to invitations then. Also, use this time to seek out new connections of your own, join and post to groups, etc.
Managing Your Virtual Assistant Workload – Tip 11
Writing your blog
The same advice applies when writing blogs. However, the advantage with blogs is that you can schedule your posts in advance. I am actually writing this on 30th October but you will be reading it weeks later!
Managing Your Virtual Assistant Workload – Tip 10
Writing your newsletter
If you write a newsletter, be it weekly, monthly or whatever, try to write in blocks. It can be hard to find a quiet time to sit and write, but, when you do, you often feel like you could write for hours. Do it whenever you feel inspired, and then split the content over several newsletters.
Managing Your Virtual Assistant Workload – Tip 9
Check and update your website
Check that your website is up-to-date and current. Set aside time, perhaps once a month, to check all the information is current, and add anything new that your clients and prospects might find useful.
Managing Your Virtual Assistant Workload – Tip 8
Create checklists
Have checklists for every process in your business. For example, when you take on a new client, have a checklist which prompts you to check that: you have received the signed contract, you have sent your Welcome Pack, you have set up an appropriate email address, and you have their stationery. This saves time and prevents things being forgotten.
Managing Your Virtual Assistant Workload – Tip 7
Do your filing
In addition to your client files, have files for everything related to running your business. Then, set aside time each week to file everything you have dealt with that week. I use the last half-hour on a Friday for this.
Managing Your Virtual Assistant Workload – Tip 6
Bookkeeping and invoicing
I would recommend allowing time, twice a month, about two weeks apart, to pay all your bills, input all your expenses, raise all your invoices and check that payments have been made.
Managing Your Virtual Assistant Workload – Tip 5
Back up everything
If you have ever deleted anything accidentally, or suffered a computer crash, you will probably not need to be told about this. Back everything up at least once a day. I use Carbonite, which automatically backs up my whole system every day at 6pm. So, if I lose something or my system dies, I have a copy of everything easily accessible online.
Managing Your Virtual Assistant Workload – Tip 4
Create email templates
If you answer an email to the same question more than once, create an email template so that the next time you are asked the question, you already have an email ready to send.
Managing Your Virtual Assistant Workload – Tip 3
File your emails
Similarly, have a filing system for emails that have been dealt with. When you have replied to or dealt with each email, file it or delete it.
Managing Your Virtual Assistant Workload – Tip 2
Sort your emails
Do you have an inbox with more than 10 emails in it? If you have, it can be a huge waste of time trying to find what you are looking for, and the clutter can be overwhelming. Have files for incoming email, and set up rules for all mail that can be dealt with later, so that it goes directly to those files.
Managing Your Virtual Assistant Workload – Tip 1
Schedule your email
Although you may be regularly monitoring and collecting your clients’ emails during the day, collect your own business email just twice a day and deal with all enquiries in batches.
Managing Your Virtual Assistant Workload
When you are a virtual assistant, especially when your practice is becoming full, you spend a lot of time juggling your schedule to fit in all the needs and requirements of your various clients.
As you become busier with client work, it is often easy to forget to schedule time for the work associated with running your own business. Tasks such as, keeping up with your bookkeeping and invoicing, making time for your marketing activities, and networking, often fall by the wayside.
If you let these things get away from you, they can quickly become the downfall of your business. There is no point working your fingers to the bone if you are not invoicing your clients, or if you lose track of whether you are being paid on time. If you stop marketing your business, what happens if you lose your main clients? With marketing, it takes a long time to build the momentum back up again. And, if you have stopped networking, a lot of your old contacts will simply assume you have gone out of business… Not a great impression for them to have of your business!
The following series offers some simple steps that you can schedule into your working week to work effectively on your business, so that it remains healthy and robust.
Building a Top Notch Virtual Team – Tip 6
Don’t forget to show gratitude. If you have found an outsourcing partner that is more interested in getting it right than just getting it done, you’ll want to hang on to them. These people will foresee obstacles and devise solutions before they even occur. When they do have challenges, they present them with potential solutions and a recommendation.
When they do go that extra mile, don’t forget to thank them. It’s up to if you want to send flowers, cash bonuses or bottles of champagne, etc. Often a sincere thank you is all the appreciation they need.
One thing to be aware of – outsourcing is addictive. There’s something oddly satisfying about that lovely soothing feeling that comes when everything is just getting done, effectively and efficiently and without any effort from you.
About the Author:
Justine Curtis is the director of her own successful virtual assistant business My Virtual Assistant http://www.my-va.com and founder of The UK Association of Virtual Assistants (UKAVA) which offers free resources and information to its subscribers – sign up at https://www.ukava.co.uk. Justine is the author of Setting Yourself Up As A Virtual Assistant and is delighted to be able to pass on the benefits of her vast experience of the VA role to aspiring and progressive virtual PAs as a co-founder of the VA Success Group. If you are thinking about starting a virtual assistant business, visit http://vasuccessgroup.co.uk
Building a Top Notch Virtual Team – Tip 5
Manage your virtual team effectively.
Once you decided who you want to work with on a regular basis, make sure there is a system in place to effectively manage your team. Staying in regular contact with your virtual team is vital, especially because you’ll rarely, if ever, see each other. It is important not only to be in contact when there’s a new project to pass on, but on a regular basis to keep them up to date with what’s going on in your business. This way they will be aware of up coming projects and your clearly defined goals for your business so that they can assist you more effectively.
Decide on which means of communication work best for you and arrange how often and when you will communicate.
Building a Top Notch Virtual Team – Tip 4
Be clear and concise in your delegation.
Something you will learn from outsourcing your test projects is how to delegate effectively. If you don’t ask for exactly what you want, chances are you won’t get it.
Good outsourcing companies will have a format for gathering this information, or will ask very specific questions in order to get all the detail they need. However, in the first instance be clear about the result you want to achieve giving as much detail as possible, any direction about how you want that to be achieved and give your project budget or time allowed, and your deadline.
Building a Top Notch Virtual Team – Tip 3
Look for outstanding communicators.
The secret to a successful virtual relationship is excellent communication. If the company is in a different time zone, or takes days to respond to your messages, you may have problems. If you’re outsourcing a test project, do they ask sensible questions for more clarity, or guess and get it wrong? Communication is key; make sure it’s prompt and effective.
Building a Top Notch Virtual Team – Tip 2
Look for professionals.
Look for companies that have been around for a while and that have a proven track record. Is there a portfolio on their web site, are there genuine customer testimonials. Whilst start ups can be equally good, if the business is established, they have obviously established a solid business model and are likely to be around for some time to come. Once you’ve established a great relationship, you don’t want to be looking for an outsourcing partner all over again in a few weeks time because the one you chose set their rates too low and went out of business.
Building a Top Notch Virtual Team – Tip 1
Invest in your outsourcing education.
If you’ve never outsourced before, or you’re not sure what you can offload to someone else, experiment. Invest a small amount of cash in outsourcing something small. If you don’t have anything small, make something up. If it’s admin, get someone to put all your business cards into a spreadsheet or database, if you’re looking for design work, get someone to design a logo, if it’s proof reading, send over a short document with deliberate minor mistakes. You get the idea. The point is to see what works for you, and to get used to letting go.
Building a Top Notch Virtual Team
Whether you run a business from the comfort of your own home office, or you have a ‘real’ office and operate with a team of outsourcers, subcontractors, home based or office based employees, chances are you will be working virtually with some of your team members.
Outsourcing to an experienced professional makes perfect business sense. It’s easy when you first start out to try and save every single penny by doing everything yourself. Then when the cash flow has improved, you might try outsourcing on the cheap, a project to a student, an everyday task to an admin service in India, a design task via an outsourcing bidding site such as Elance. Been there? Ever done it again? I thought not.
Trying to do everything yourself, or outsourcing to the cheapest option is false economy. In your business you need hire professional outsourcers who are experienced, skilled and proficient at the services they provide. Established businesses who thrive because they take a vested interest in producing high quality work for your business.
The point of outsourcing is not always to find someone to do the task better than you or even cheaper – it’s to offload the majority of your daily required work so that you can focus on the core portion of your business where you add unique value. Think of it as the 80/20 rule. If 80% of the results come from 20% of the effort, then spend all your time on that high yielding 20% and outsource the rest.
So how do you go about building a top notch virtual team? The following series of tips will help.
Virtual Assistants – How to Stay Focussed On Your Own Business Goals – Tip 5
You should allot a certain portion of your day to email and to regular mail. For example, allot one hour in the morning and one hour in the afternoon to handling all your written communications. Unless you dedicate specific time slots to the handling of email and post, you will soon find yourself on the downward slope of decreased productivity as you constantly check and respond to email to put off whatever you should be doing.
In a nutshell, the success of your VA business is entirely and completely reliant upon you and the decisions that you make. Success is within your reach, if only you can stay focused on your goals. You must decide to reach for your goals, and then, you must have the discipline necessary to reach them.
About the Author:
Justine Curtis is the director of her own successful virtual assistant business My Virtual Assistant http://www.my-va.com and founder of The UK Association of Virtual Assistants (UKAVA) which offers free resources and information to its subscribers – sign up at https://www.ukava.co.uk. Justine is the author of Setting Yourself Up As A Virtual Assistant and is delighted to be able to pass on the benefits of her vast experience of the VA role to aspiring and progressive virtual PAs as a co-founder of the VA Success Group. If you are thinking about starting a virtual assistant business, visit http://vasuccessgroup.co.uk
Virtual Assistants – How to Stay Focussed On Your Own Business Goals – Tip 4
Don’t permit your friends and extended family to put on you. Many people are under the misapprehension that if someone works from home then they are not actually working. They may believe that you are fair game for a social call during the day or that you may be able to run errands that would otherwise mean them taking time off work.
It’s really important to set the ground rules early and then stand firm. You must make certain your friends and family understand that when you are working, then you ARE working and that when your time is interrupted, you will not be earning. You are the only one who can stand up for you. Your friends and family will seldom be able to appreciate your dedication to your business, unless you make the effort to make sure that they have the same respect for your business that you do.
Virtual Assistants – How to Stay Focussed On Your Own Business Goals – Tip 3
When you are dealing with family in the course of your workday, it is important to schedule your activities as much as possible. With small children, you must take time when you need to, but you should also work hard to make sure you dedicate a specific number of hours to your workday.
With older children, it is much easier to tell them that you will be working between the hours of x and y. Then your children, and even your friends, must understand that certain hours of your day are devoted to the activities of your business.
Virtual Assistants – How to Stay Focussed On Your Own Business Goals – Tip 2
Remember that owning your own business is not the same as being employed in a job. Some people go to work and coast along, playing games or enjoying online social networking (Facebook and the like), some socialise over the kettle or printer, and others, most often those who are paid in a commission or tip environment, go to work to work to make money. When you work for yourself, what you make in terms of income is directly proportional to your productivity. Therefore, wouldn’t it make sense to stay focused on getting as much done in as short of a period as possible? Go to work to work and to make money. Leave socialising for when your workday has ended.
Virtual Assistants – How to Stay Focussed On Your Own Business Goals – Tip 1
As the owner of a Virtual Assistant business, you will find that hundreds of distractions that vie for your time, energy and focus. Common distractions can include children, family and friends, neighbours, pets, constant telephone calls, post and deliveries, household chores, television (Lorraine Kelly or Loose Women anyone?) and so many more.
As the owner of your own Virtual Assistant business, you must always remember your purpose in bringing your profession home. What was your reason for wanting to own your own home based business? Was your goal to work from home so that you can share more in the lives of your children? Was your goal to be out from under the rule of a dictatorial boss? Was your goal to have the freedom to work when it is convenient for you? Was your goal to reap the rewards of your efforts and make lots of money working for yourself?
Whatever your reasons for starting your VA business, the following series of tips will help you stay focused.
1. Whatever your reason for going out on your own, you must keep your reason in the forefront of your mind. If you forget your reason for starting your own Virtual Assistant business, you will not be working for yourself for long. It is far too easy to let circumstance drive you and when circumstance is in the driver’s seat, you are more likely to crash and burn.
Creating the Right First Impression Tip 6
Do What You Say, When You Say You Will
It sounds obvious, but make sure you follow up. If you promise to send a contact’s details, do it! If you arrange to send more information by the end of the day, make sure you do! Nothing will kill a relationship faster than not following up by the time you say you will.
About the Author:
Justine Curtis is the director of her own successful virtual assistant business My Virtual Assistant Limited http://www.my-va.com which is now recruiting a team of virtual assistant licensees and founder of The UK Association of Virtual Assistants (UKAVA) which offers free resources and information to its subscribers. Justine is the author of Setting Yourself Up As A Virtual Assistant and is proud to be able to pass on the benefits of her vast experience of the VA role to aspiring and progressive virtual PAs as a co-founder of the VA Success Group. If you are thinking about starting a virtual assistant business, visit http://vasuccessgroup.co.uk
Creating the Right First Impression Tip 5
What Else Can You Add of Value?
When you are meeting a prospect, or attending a networking event, you will, understandably, be focused on what you can get out of the experience. But be prepared to give a little, too. This could simply involve making an introduction to another of your contacts, who may be useful to your prospect, or offering a free piece of advice or your expert opinion. Small, helpful acts like this will create a great impression and ensure that you are memorable to your prospect.
Creating the Right First Impression Tip 4
Make Yourself Clear
Make sure you are prepared for the specific situation. If you are attending a networking group, make sure you have perfected your one-minute presentation, are prepared to speak to prospects on a one-to-one basis, and have a ready answer to the inevitable question, ‘what do you do?’. If meeting a prospect who knows a little more about you and your business, make sure you are clear on what you are offering and how your service works, and be prepared to explain this in simple terms without jargon.
Creating the Right First Impression Tip 3
Are You Interested?
As well as having the opportunity to speak about yourself and your business, it is equally important to show interest in your prospect and their business activities. You will create a great first impression if you listen carefully and ask questions. By doing this, you will be able to find common points of connection, as well as identify areas where you will be able to help them professionally.
Creating the Right First Impression Tip 2
Oozing Confidence?
Now you’re sure you look the part, you can walk into any room with your head held high and your confidence intact. Arrive in plenty of time for any appointment, as you don’t want to be rushed. Stand up straight and tall, look the other person in the eye when introducing yourself, and don’t forget to shake hands firmly – no one likes a limp-lettuce handshake!
Creating the Right First Impression Tip 1
As the old saying goes, ‘you only get one chance to create a good first impression’. When you are running your own business, it is imperative that, within the first few seconds, anyone meeting you, or being introduced to your business, gets a great first impression.
In this article, we will give you some simple tips to ensure that the prospects you meet are impressed by you, like you and, critically, want to do business with you.
Looking Good?
Is your blouse ironed? Are your shoes polished? It may sound immaterial, but in the eyes of your potential client, the care you take over your appearance symbolises the level of care and attention-to-detail you would take over their work. If you turn up with chipped nail polish and lipstick on your teeth, they may wonder if you going to send out their letters with spelling mistakes in them, or send emails to the wrong people. Take time to check your appearance before meeting your prospects.
Turn Your Virtual Assistant Practice Clients into Raving Fans! Tip 5
Better Than Advertising
As you can see, creating your brand or the ‘image’ for your company isn’t about expensive graphic designers or advertising experts. It’s about identifying what’s great about your business and communicating that in a clear and consistent way. If you can turn your clients into raving fans, they’ll not only stick with you through these turbulent times, they’ll also recommend others to you. Now that’s got to be better than spending a fortune on advertising!
About the Author:
Justine Curtis is the director of her own successful virtual assistant business My Virtual Assistant http://www.my-va.com and founder of The UK Association of Virtual Assistants (UKAVA) which offers free resources and information to its subscribers – sign up at https://www.ukava.co.uk. Justine is the author of Setting Yourself Up As A Virtual Assistant and is delighted to be able to pass on the benefits of her vast experience of the VA role to aspiring and progressive virtual PAs as a co-founder of the VA Success Group. If you are thinking about starting a virtual assistant business, visit http://vasuccessgroup.co.uk
Turn Your Virtual Assistant Practice Clients into Raving Fans! Tip 4
How Can You ‘Delight the Customer?’
Years ago I used to work for a holiday company who used the line ‘delight the customer’. The idea was that you don’t want the customer just to be satisfied with what you have produced for them. In order to get them singing your praises you really need to ‘delight’ them. So what can you do to delight your clients? Where can you add that little bit of extra value or really show some initiative? If you are seen to be going that extra mile, your clients will love you for it and that’s when they start to become your raving fans and tell everyone how great you are.
Turn Your Virtual Assistant Practice Clients into Raving Fans! Tip 3
What Weaknesses Can You See?
Some of these may be related to the industry as a whole, for example it may be that as you work remotely you cant make the coffee ;o) However, be aware if things crop up that you can do something about. Perhaps you have missed deadlines or you are not up to speed with particular software that your clients use. Think about how you can improve on these for the future.
Turn Your Virtual Assistant Practice Clients into Raving Fans! Tip 2
What Do They Like?
When you have identified the similarities, have a close look at what your clients and prospects love about you and your service. These are the positive aspects or your brand and are what you need to be communicating in all your marketing information.