If someone wants to leave your mailing list there is no point in trying to hold on to them, they have already made the decision not to buy from you. To give one last professional impression of your business you can at least make unsubscribing from your list easy and straightforward. It is ethical to include an unsubscribe link in all your ezines and this should link to an automated system that will remove them quickly and painlessly. Wish them farewell and get on with providing quality content to those who do want to receive it.
One of marketing’s basic rules is to know your target market well. Know their interests and what else they like to be kept informed about. If you see information that would be useful to your target audience then add it to your ezine (crediting the author or source of course). The more useful the information you provide, the more likely your readers are to stay subscribed.
Don’t use your ezine in the same way as you would a Twitter account or a blog. Your subscribers have given you permission to send them information, but if you abuse it they’ll soon be sorry they did and they’ll leave your list just as quickly as they subscribed to it. Send updates once or twice a month and leave it at that.
As promised this months sees the launch of a new series about our Top Ezine Housekeeping RulesWe spent the last series looking at great ways to get more subscribers to your ezine or electronic newsletter, but in the following series we’ll have a look at some of the housekeeping rules that are not only ensure to adhere to the strict etiquette of Internet marketing, but ensure that you present yourself and your business in a professional and ethical way.
I hope you enjoyed our recent series on the topic of 15 Tips To Build Your Newsletter Subscriber List. If you missed them you can view the complete series by clicking on the December 2009 Archives link on the left, or the Hints and Tips link under Categories a little lower down.
We’ll be kicking off the new year with some tips about keeping all those lovely new subscribers happy by employing some Top Ezine Housekeeping Rules.
Until then, I would like to wish you all a very Merry Christmas and a Happy and Successful New Year.
All the best from Justine and the team at the UK Association of Virtual Assistants