5. Run a joint venture with a complimentary business. Chose a business that provides services to a similar target market, for example small businesses. Include a link in your newsletter for readers to opt into the other businesses list, in exchange for their running an opt in for your newsletter on theirs.
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15 Tips to Build Your Newsletter Subscriber List
3. Send an opt-in email to everyone in your address book asking them to sign up for your newsletter. Make sure your don’t just include everyone in your contacts list in your newsletter list, ask their permission first.
15 Tips to Build Your Newsletter Subscriber List
2. Include a newsletter sign up link in the signature of all your outgoing emails. You can include this in a PS at the bottom of your email after your name and before your contact details.
15 Tips to Build Your Newsletter Subscriber List
We all need to fill our marketing funnel with the contact details of potential clients and referrers of our business services. The following series gives you some ideas about how to collect contact details, and in particular email addresses, so that you can begin to build relationships with your prospects.
15 Tips to Build Your Newsletter Subscriber List
1. Put an offer on the back of your business card to get people to sign up for your newsletter. For example, “Visit www.mywebsite.com/freereport to download 20 Top Tips for Outsourcing to a Virtual Assistant”. When they land on your page, ask for their email address in order to receive the free report.