Creating the Right First Impression Tip 2

Oozing Confidence?

Now you’re sure you look the part, you can walk into any room with your head held high and your confidence intact. Arrive in plenty of time for any appointment, as you don’t want to be rushed. Stand up straight and tall, look the other person in the eye when introducing yourself, and don’t forget to shake hands firmly – no one likes a limp-lettuce handshake!

Creating the Right First Impression Tip 1

As the old saying goes, ‘you only get one chance to create a good first impression’. When you are running your own business, it is imperative that, within the first few seconds, anyone meeting you, or being introduced to your business, gets a great first impression.

In this article, we will give you some simple tips to ensure that the prospects you meet are impressed by you, like you and, critically, want to do business with you.

Looking Good?

Is your blouse ironed? Are your shoes polished? It may sound immaterial, but in the eyes of your potential client, the care you take over your appearance symbolises the level of care and attention-to-detail you would take over their work. If you turn up with chipped nail polish and lipstick on your teeth, they may wonder if you going to send out their letters with spelling mistakes in them, or send emails to the wrong people. Take time to check your appearance before meeting your prospects.

Turn Your Virtual Assistant Practice Clients into Raving Fans! Tip 5

Better Than Advertising
As you can see, creating your brand or the ‘image’ for your company isn’t about expensive graphic designers or advertising experts. It’s about identifying what’s great about your business and communicating that in a clear and consistent way. If you can turn your clients into raving fans, they’ll not only stick with you through these turbulent times, they’ll also recommend others to you. Now that’s got to be better than spending a fortune on advertising!

About the Author:

Justine Curtis is the director of her own successful virtual assistant business My Virtual Assistant http://www.my-va.com and founder of The UK Association of Virtual Assistants (UKAVA) which offers free resources and information to its subscribers – sign up at https://www.ukava.co.uk. Justine is the author of Setting Yourself Up As A Virtual Assistant and is delighted to be able to pass on the benefits of her vast experience of the VA role to aspiring and progressive virtual PAs as a co-founder of the VA Success Group. If you are thinking about starting a virtual assistant business, visit http://vasuccessgroup.co.uk

Turn Your Virtual Assistant Practice Clients into Raving Fans! Tip 4

How Can You ‘Delight the Customer?’
Years ago I used to work for a holiday company who used the line ‘delight the customer’. The idea was that you don’t want the customer just to be satisfied with what you have produced for them. In order to get them singing your praises you really need to ‘delight’ them. So what can you do to delight your clients? Where can you add that little bit of extra value or really show some initiative? If you are seen to be going that extra mile, your clients will love you for it and that’s when they start to become your raving fans and tell everyone how great you are.

Turn Your Virtual Assistant Practice Clients into Raving Fans! Tip 3

What Weaknesses Can You See?
Some of these may be related to the industry as a whole, for example it may be that as you work remotely you cant make the coffee ;o) However, be aware if things crop up that you can do something about. Perhaps you have missed deadlines or you are not up to speed with particular software that your clients use. Think about how you can improve on these for the future.

Turn Your Virtual Assistant Practice Clients into Raving Fans!

We all hear about branding and how important it is to your business. But branding is not just about your web site or logo, it’s also about the associations your clients hold with you and your company name. The more positive that association, the more likely they may be to remain loyal to you when times get hard and competitors start slashing their prices.

So how do you know how you are perceived by your clients and prospects and how can you set about improving or building on your brand:

What do your existing clients think of you?
The best place to start is by sending a questionnaire to your existing clients and anyone on your prospect list. It’s a good opportunity to ask for their opinion on what they like about your service and what improvements could be made. You should begin to see some similarities in the responses which will give you an idea of how your brand is perceived.

More Virtual Assistant Business Quick Make-Over Tips

  • Build a blog so you can regularly and informally keep in touch with your readers. Post tips, links to related online articles and information.
  • Build your newsletter or Ezine subscriber list by offering something for free in exchange for their email address, perhaps an article or report for example.

More Virtual Assistant Business Quick Make-Over Tips

  • Syndicate your articles online to article directories to attract new visitors to your web site and Ezine subscriber list.
  • Write regular press releases and send them to publications aimed at your target market. Even if your particular story is not run, you will be seen as the expert in your field and may be approached later.

More Virtual Assistant Business Quick Make-Over Tips

  • Give your website a revamp. Is all the information up do date? Does it show a good photograph of you?. This is your virtual shop window and the first impression most potential clients will see.
  • Write articles useful to your target market then add them to your web site. You can also include them in your ezines. This showcases you as the expert in that particular field.

More Virtual Assistant Business Quick Make-Over Tips

  • Set up a newsletter or Ezine to keep in touch with both clients, prospects and visitors to your website. Start by sending out simple tips that are useful to your target market.
  • Build your newsletter or Ezine subscriber list, put a sign up box on your web site, include a link to your sign up page in your Twitter updates, Facebook posts, blog posts, etc.

More Virtual Assistant Business Quick Make-Over Tips

  • Join at least one online networking site, which can be a strictly business site like LinkedIn or Ecademy, or more social site (but often equally effective) such as Facebook and Twitter. Don’t forget as a ‘virtual’ worker you can work with anyone, anywhere.
  • Send your existing clients a questionnaire. Ask them what they like about your service and what they would like to see added. If they are happy clients, ask them for referrals to other potential clients.

Virtual Assistant Business Quick Make-Over Tips

You know how it is, you’ve been in business for a few years, you’ve got a few clients on your books, but things are feeling a bit stale.

Do you feel that your business needs a Gok Wan style make over for the new year, but where do you start? The following is a series of tips for a virtual assistant business revamp.

  • If you’re not already doing it, create pre-paid packages to entice clients to pay in advance for blocks of time. They benefit from a small discount, you benefit from not having to chase overdue invoices and increased budgeting capacity.
  • Join a local networking group to gain local visibility and meet some like minded small business owners. Don’t forget to follow up after events and meet up with contacts outside the events too.

Virtual Assistant Website Mistake 10

A website that is “me” focused.

While back in part 1 of this series we talked about personalising your website, don’t spend all of it talking about yourself and how wonderful you are? Although your visi­tors need to know a bit about you, what holds their interest is the knowledge that you understand their problems and issues and have ready-made solutions that resolve those problems. Your visitor will always ask, “WIIFM?” (What’s In It For Me). Answer that question by making your web site about your visitor, not about you.

If you are not sure how to WIIFM your text, hire a professional sales copy writer if you can afford it or try the following format:
Do you struggle with getting your VAT return in on time, we offer a full book keeping service which means that your VAT return will never be late again and you will save expensive fines and a whole lot of stress.

Replace the italics with their pain followed by your solution and the bold italics are your WIIFM.

In summary: Your web site can function as an attractive online brochure, or it can be a client-generating tool to help you grow your business. As a virtual assistant, you need to generate clients from your website in order for your business to be successful, make the necessary changes and you will get more clients online.

About the Author:

Justine Curtis is the director of her own successful virtual assistant business My Virtual Assistant http://www.my-va.com and founder of The UK Association of Virtual Assistants (UKAVA) which offers free resources and information to its subscribers – sign up at https://www.ukava.co.uk. Justine is the author of Setting Yourself Up As A Virtual Assistant and is delighted to be able to pass on the benefits of her vast experience of the VA role to aspiring and progressive virtual PAs as a co-founder of the VA Success Group. If you are thinking about starting a virtual assistant business, visit http://vasuccessgroup.co.uk

Virtual Assistant Website Mistake 9

No testimonials or case studies to demonstrate your expertise.
One of the easiest ways you can create customer confidence in you and your business is to post testimo­nials on your web site. Don’t even think of writing these yourself (I’m sure you wouldn’t) but ask your clients to write something that clearly states what you do for your client and how working with you has improved their business or life, etc.

If you are new to virtual assisting and don’t yet have clients you can ask for testimonials, prepare some case studies outlining a problem and how your ser­vice helped solve it. These case studies are also very powerful in convincing a potential client that you can do what you claim.

Virtual Assistant Website Mistake 8

Lack of additional resources and links.
One way to gauge the usefulness and helpfulness of a business is to have a look at their websites resources and links section. For example, the Resources and Links section of the UKAVA website lists a whole range of resources to help new and established virtual assistants and they are often featured in my email newsletter. In many cases the Association receives no compensa­tion for the resource I recommend—I just know that it’s the best source to do a particular task.

Your clients want the same help and advice from you. The more you know about your industry, its problems, and how to find solutions – whether you offer the solution or not – the greater the perception of your expertise and, consequently, the greater value you offer your client.

Virtual Assistant Website Mistake 7

Copying every other virtual assistant web site.

As part of vetting the websites that we list on the UKAVA Directory, I have the job of personally checking every potential members website before it is added. It is quite obvious in a lot of cases that virtual assistants have simply visited the websites of their competition and formatted their own site in a similar fashion, but with their own information. I have found elements of my own VA website and articles on many of them, one time even finding a whole website that contained nothing but my website text added to a different design. The designer was blamed for this and it was soon changed but you see my point.

Don’t fall victim to such behaviour and make sure you pique your readers interest by injecting your personality throughout your site. Give visitors a great experience of “you” when they visit. And, flagrantly flaunt your Unique Selling Proposition (USP), so that your visitor instantly realises why they should do business with you instead of your competitor.

Virtual Assistant Website Mistake 6

Not mentioning what makes you different, your USP.

When I’m doing online research for a particular product or service, I want to know right away what makes any company unique or different from their competition. Most virtual assistant websites just display a whole list of services they provide. While I agree that you do need to let your prospects know all the bases you can cover, if you love designing databases or have a passion for project management, tell the world about it on your website.

The beauty of this is that you will then tend to attract clients that need those services so you will be doing more of what you love. How great is that?

Virtual Assistant Website Mistake 5

Missing or hidden contact information.
Have you ever visited a web site that you think offers the ideal solution to your problem, but you’ve got one question to ask before mak­ing your purchasing decision? You go to the Contact Us page to look for the phone number or an email address, and all you find is a contact form to send your question. How annoying is that. There you were, credit card in hand, and already to buy and now you have to fill out a form and wait…

Web site owners are often reluctant to have their contact info readily available on the web site, as they fear having their email address harvested by spam­mers or having their phone number added to a telemarketing list. There are ways to lessen the likelihood of either issue by using an email spam filter on your computer and, if you a residential line for business, registering the number with the Telephone Preference Service.

Virtual Assistant Website Mistake 4

Not Turning Your Website Visitors Into Prospects.

Lots of virtual assistants complain that they get a lot of visitors to their website, but few of them convert into customers. Most marketing texts will tell you that it takes approximately 7 ‘touches’ for a prospect to decide to buy something from you. A visit to your website is just one touch. If you don’t have a system in place for capturing information about your website visitors so you can keep in touch with them, when they are ready to buy they will simply purchase from someone else they have got to know, like, and trust online.

The best tool you can have in place for this purpose is an email newsletter. You can create a regular publishing schedule to be in touch with your contact database, and you can easily demonstrate your expertise via the articles you write and resources your provide.

Virtual Assistant Website Mistake 3

Nothing to demonstrates your expertise.

Virtual Assistant websites often boast about how profi­cient they are at solving their clients problems and I’m sure that they do, but where’s the proof?

If you’ve been in business for awhile, you’ve got a good idea of the many problems your customers face, so providing relevant content that addresses these problems moves you into “expert” status. If you are an expert prove it by publishing articles, free downloads and resources for your prospects and clients.

Don’t think of it as giving away your expertise for free — think of it as developing a better educated consumer for your services and products. Will you lose customers because they read your information and implemented the solution without hiring you? It’s possible but unlikely because most prospec­tive customers are unable to do it on their own and will need your expert assistance to help them solve their issues.

Virtual Assistant Website Mistake 2

A Lack of a clear call to action on each website page.

Have you ever been to a web site and been completely overwhelmed with all the directions you can go from the home page? There’s navigation buttons left and right and so many options you don’t know where to go next? Then in frustration you click back to the search results and go on to another website. Sound familiar?

Or perhaps you have found a website that had some interesting content or answered some of your questions but you weren’t ready to buy what you were researching just yet. You want to remember the site for future reference but you’re not sure if you’d find it again. You may bookmark it but if it had a newsletter or a free download of some kind you’d sign up just so that you know they’d contact you from time to time and you wouldn’t have to go looking for them next time.

The most effective call to action you can have on your home page and every other page of your website is to offer something for free, whether it’s an eBook, Newsletter, White Paper or Report, but something useful that’s attractive to your target market so that they’ll be eager give you their name and email address to receive your offer.

Many times the call to action is to telephone or email the business for a free consultation. That call to action is effective to some degree, especially if someone is shopping for an immediate solution to their problem. Overall, however, people want more time to make a deci­sion about doing business with you. They want to determine your credibility and make a decision about whether or not they trust you before deciding to have a personal conversation with you. Expecting someone to call you upon first meeting you (viewing your web site) is not very realistic. However, if they’ve seen enough on your site to want to know a little more, there’s a greater likeli­hood they will part with a tiny bit of personal info (first name and email address) to get a better sense of who you are while staying anonymous…and without making a commitment. Once you have their contact information, they then become a prospective client, and you can market to them as you would to any other prospect in your business.

Managing Your Virtual Assistant Workload Tips

Happy New Year!

In keeping with the resolutions theme, today’s tip looks at reviewing, taking stock and moving forwards.

Review Your Marketing Activities.

Set aside time each month to review your marketing activities. How many enquiries have you had in the previous month and where have they come from? Have a look at what is working for you and what could be improved.

For more tips and resources, visit https://www.ukava.co.uk

VA Entrepreneurs Group – Your Last Chance To Find Out More

Tuesday 12th August is your last chance to take part in our free interactive group telephone call to find out more about the VA Entrepreneurs Group. This is your opportunity to hear all about this exciting and inspiring opportunity and ask all the questions you may have. In addition there is a special £250 bonus offer for everyone who attends the live call.

Do you:
Have big ambitions?

Want to have a 6 figure business?

Want more clients?

Want to work with a fantastic group of supportive people?

Register your interest now and we will send you the call info: http://www.vasuccessgroup.co.uk/vaeg.htm

VA Success Group Launch Website Design and Hosting Packages for Virtual Assistants

Following the hugely successful launch over the last few weeks of their very useful Document Packs and the extremely exciting VA Entrepreneurs Group, the VA Success Group has this week launched another much needed virtual assistant product to their arsenal, Website Design and Hosting Packages for Virtual Assistants.

With an individually designed 6 page website from just £300 and hosting from as little as £6.99 per month it’s every start up virtual assistants dream. With none of the mystery and vagueness that so often surrounds website design, you get a great Internet presence with everything you need for one very affordable price.

Justine said “We wanted to offer an individually designed website at a reasonable price. So often when you are starting out as a Virtual Assistant the only options that are open to you are off the shelf template sites that are sold over and over again or a site designed by the friend of a friend who never really delivers what you want or simply takes forever. What we are offering allows the VA to have considerable design input so they can express their individuality and develop their branding, and with reasonable timeframes and an affordable price it’s a real winner.”

The hosting packages are scalable too, so when you want to launch your blog or add in a series of auto-responders you can. You can even add a shopping cart so you can have your own online shop.

 

For more information or to get your website underway please contact Emma or Justine on 0844 357 6279 or visit http://www.vasuccessgroup.co.uk/products.htm

Calling All Virtual Assistants – A Brand New and Unique Programme to Totally Transform Your Business

Do you want to have a six figure income but wondered how on earth to get there? Do you dream living the entrepreneur life and working when and where you want to, safe in the knowledge that your business is still growing and thriving without you? If you have big ambitions and are prepared for an exciting and challenging journey, you need to be part of the VA Entrepreneurs Group. This is a unique and exclusive development group of seriously ambitious VAs designed to help you achieve the loftiest of business goals.

From joint ventures and strategic alliances to outsourcing and leveraging your time, join us to make them a reality. To learn the secrets of how we can help you create YOUR perfect VA business visit http://www.vasuccessgroup.co.uk/vaeg.htm today. Places are strictly limited so don’t miss out!

For more information please contact Emma or Justine on 0844 357 6279 or visit www.vasuccessgroup.co.uk

Create YOUR Perfect Virtual Assistant Business

VA Success GroupTwo of the Biggest Players in the UK Virtual Assistant industry have joined forces and this week launch the VA Success Group, a totally new and unique range of products and services to help you create the Virtual Assistant business you’ve always dreamed of.Justine Curtis, Director of her own successful VA practice My Virtual Assistant Limited (http://www.my-va.com/) and founder of the UK Association of Virtual Assistants (https://www.ukava.co.uk/) an organisation set up to raise awareness of the role of virtual pas, provide a Directory of UK Virtual Assistants and an information resource for both VA’s and their clients has teamed up with Emma Walker, another hugely successful VA and owner of CKPA Office Solutions (http://www.ckpa.co.uk/). A true entrepreneur, Emma also became involved with The Athena Network in June 2007 bringing the women’s networking group to the Black Country.

Emma said, “We are really excited to be launching such a unique service to new and established Virtual Assistants throughout the UK. We wanted to offer practical business building tools and services to help VAs create their perfect business without having to go through the steep learning curve that we did. It’s amazing that they can now benefit from our years of hands on experience”.

So is this just another training course? “Absolutely not” says Justine “this is unlike anything else available”.

The hub of all the activity is the web site at http://www.vasuccessgroup.co.uk/ where exclusive products and services are being added as soon as they are released. Justine said, “The best decision you can make for your business today is to go over to the web site and sign up for the free newsletter. That way you’ll be the first to know what’s happening and be best placed to take advantage of some very special limited offers”. To sign up for the newsletter visit: http://www.vasuccessgroup.co.uk/

Justine added, “We are also running a spectacular competition where you can win some incredible business development tools”. What are you waiting for? Visit http://www.vasuccessgroup.co.uk/ now!