As part of running the UK Association of Virtual Assistants I spend a lot of time researching online and checking other virtual assistantâ€™s websites. Occasionally I see an outstanding website, but what I usually see is a whole range of similar sites, each one fairly indistinguishable from anther. When a potential client is shopping around online to find a virtual assistant they want to work with, the last thing you want is for that person to be bored in their search from continually reading the same thing over and over again and leafing through the same old format as virtual assistantâ€™s â€˜borrowâ€™ from each others websites! If you want to get more clients from your web site, what follows in this series are 10 common mistakes to avoid:
Mistake 1: The business appears as a nameless, faceless corporate entity.
People do business with people, not websites. This is particularly true when working virtually as your potential client may never meet you in person but will always benefit from â€˜putting a face to a nameâ€™. Before doing business with you a prospect will want know, like, respect, and trust you in order to let you lose within their business.
Put a photograph and a bio about yourself on the website and if you still want to maintain the illusion of size, put yourself as the Founder or Managing Director of the company and use â€˜weâ€™ instead of â€˜Iâ€™ in your text.
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