Make Yourself Clear
Make sure you are prepared for the specific situation. If you are attending a networking group, make sure you have perfected your one minute presentation and are prepared to speak to prospects on a one-to-one basis and have a ready answer to the inevitable question ‘What do you do’. If meeting a prospect who knows a little more about you and your business, make sure you are clear on what you are offering and how your service works and be prepared to explain this in simple terms without jargon.
What Else Can You Add of Value?
When you are meeting a prospect or attending a networking event you will understandably be focused on what you can get out of the experience. But be prepared to give a little too. It could simply be making an introduction to another of your contacts that could be useful to your prospect or offering a free piece of advice or your expert opinion. Small helpful acts like this will create a great impression and ensure you are memorable to your prospect.
Do What You Say, When You Say You Will
It sounds obvious but make sure you follow up. If you have said you will send through a contact’s details, make sure you do it. If you have arranged to send through more information by the end of the day, make sure you do. Nothing will kill a relationship faster than not following up as and when you say you will.