Press Releases are useful for generating a buzz about your virtual assistant business. The business editor at your local newspaper will always be on the lookout for a good business story to fill the business news section of the newspaper.
Of course, the business editor understands the economics of running a paper and is more inclined to run your story if you buy advertising in his/her publication, but will still print stories for special events and openings. Think of an angle, could you offer a competition prize, could you help a local charity.
The important thing to remember about Press Releases is that it must be constructed in the form of a news story. Even if you are a sole proprietorship, quotes from you should be written in a third person format: John Doe said, “Your quote here.”
A Press Release should pack the most important information at the beginning of the copy, and leave extra details towards the end.
You should always provide the reporter who gets the task a simple and easy way for him/her to contact you directly. Often the reporter will want to contact you to get details that will enhance their take on your story.
For more information about how to market your virtual assistant business, take a look at the VA Success Groups Marketing for Virtual Assistants Online Course