Many of us have used Facebook for personal networking for many years. But did you know you can also use if for business? Again it’s a great way to connect with people with similar interests and it’s easy to build relationships by interacting with other people in your network. You can also create fan pages [...]

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Twitter has become increasing popular over the past year or so with everyone who’s anyone Tweeting their little hearts out. Twitter is a micro-blogging site which limits the length of the comments you can post to 140 characters. It’s no go for posting large chunks of content but ideal for posting links to interesting information. [...]

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With a blog you can post content in the form of text and pictures and it is possible to have a two way dialogue by way of people commenting on your posts. You can have control over what comments actually appear on your pages if you manage your comments using your preferred blogging software so [...]

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Social Media has provided everyone with a platform to air their opinions, views and grievances with anyone around the world. People who use Social Media often become highly influential and are seen as experts in their own sphere and can develop large audiences around their area of interest. Communities of like-minded people are forming around [...]

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We’ve all heard the phrase social media, but what actually is social media and how can you use it to help your business? In short, social media is a term that encapsulates a number of online communication platforms which make it easy for people to not only publish their own news and views but also [...]

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Make Unsubscribing Easy If someone wants to leave your mailing list, there is no point trying to hold on to them; they have already made the decision not to buy from you. To give one last professional impression of your business, you can at least make unsubscribing from your list easy and straightforward. It is [...]

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Tell Your Readers What To Do If you go to the effort of writing an ezine, do not forget to tell you readers what you want them to do next. You are writing in order to build a relationship. So, do you want them to go to your website to read the rest of the [...]

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Invite Interaction Do not forget to ask your readers for their comments, questions or future topics they would like to see covered. The whole point of writing an ezine or newsletter is to build a relationship with your prospects and invite further interaction. You want them to take the next step by picking up the [...]

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Send Useful Information One of marketing’s basic rules is to know your target market well. Know their interests and things about which they like to be kept informed. If you come across information that you feel would be useful to your target audience, add it to your ezine (crediting the author or source, of course). [...]

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Get The Balance Right It can be very tempting to fill each of your ezines with information about your latest service or product, and, indeed, your readers will be expecting to hear a certain amount of that. But, do not forget also to include some free tips or an advice spot. Giving a measured amount [...]

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