Posted in March 11th, 2010
Ideally this should be a dedicated space, an entire room if possible or at least a sizable portion of one. You will need a clear space to work that has sufficient power sockets and a phone line connection nearby. Make sure your work space is clear from noise and distractions like a t.v. or washing […]
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Posted in February 4th, 2010
If someone wants to leave your mailing list there is no point in trying to hold on to them, they have already made the decision not to buy from you. To give one last professional impression of your business you can at least make unsubscribing from your list easy and straightforward. It is ethical to […]
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Posted in January 26th, 2010
One of marketing’s basic rules is to know your target market well. Know their interests and what else they like to be kept informed about. If you see information that would be useful to your target audience then add it to your ezine (crediting the author or source of course). The more useful the information […]
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Posted in January 19th, 2010
Don’t use your ezine in the same way as you would a Twitter account or a blog. Your subscribers have given you permission to send them information, but if you abuse it they’ll soon be sorry they did and they’ll leave your list just as quickly as they subscribed to it. Send updates once or […]
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Posted in January 7th, 2010
As promised this months sees the launch of a new series about our Top Ezine Housekeeping RulesWe spent the last series looking at great ways to get more subscribers to your ezine or electronic newsletter, but in the following series we’ll have a look at some of the housekeeping rules that are not only ensure […]
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Posted in January 4th, 2010
I hope you all had a fantastic Christmas and New Year. Now you are back are you all fired up for the New Year and committed to making real headway with your business in 2010?
Is one of your resolutions to make this year YOUR year? If you’ve decided that over the next few months you […]
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Posted in December 24th, 2009
I hope you enjoyed our recent series on the topic of 15 Tips To Build Your Newsletter Subscriber List. If you missed them you can view the complete series by clicking on the December 2009 Archives link on the left, or the Hints and Tips link under Categories a little lower down.
We’ll be kicking off […]
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Posted in December 22nd, 2009
15. Include a link to your newsletter sign up page on your Facebook profile and from time to time include it in your status. The day that you have sent out your latest issue is a great time to do this.
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Posted in December 17th, 2009
14. When you’ve added previous newsletters to your web site, add the page address to your Facebook status. Make sure there is a link to ‘sign up for more articles like these’ at the bottom of the article page.
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Posted in December 15th, 2009
13. When you’ve added previous newsletters to your web site, Twitter the link to the article page. Make sure there is a link to ‘sign up for more articles like these’ at the bottom of the article page.
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