Host back copies of your newsletter on your web site as an archive. At the foot of each article, include a link to your sign up page with a message to ‘sign up to our newsletter for more articles like these’.

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Collect business cards and email each one asking for permission to add them to your newsletter list. Do not add them directly without permission as this will not win you many friends!

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Ask telephone callers if you can add them to your newsletter list. If they have enquired about any of your products or services, they are a prospect and won’t mind your keeping in touch in this unobtrusive way.

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Offer email only discounts and tell visitors to your site that you do so. If they are interested in your services, they’ll sign up in the hope of getting a discount.

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Include a Forward to a Friend link in your newsletters so that your readers can forward an article to a friend that may find it interesting. For this reason, also include a link to your sign up page in each emailed newsletter.

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Consider a popup window which appears when a visitor leaves your web site. Ask for their email address so you can keep in touch – make sure it links to information telling them about your privacy policy, how to opt out and how often you will contact them.

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It’s simple but very effective, include an opt in form on every page of your web site. It’s also worth checking your web statistics to see where people leave your web site. Check the last page they view before they leave and make sure there is a note asking them to sign up for your [...]

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Run a joint venture with a complimentary business. Chose a business that provides services to a similar target market, for example small businesses. Include a link in your newsletter for readers to opt into the other businesses list, in exchange for their running an opt in for your newsletter on theirs.

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Join your local Chamber of Commerce and email the member list (if it’s opt-in) about your services with a link to sign up to your newsletter. Again, don’t just add everyone to your newsletter list but introduce yourself by email and ask if they would like to subscribe.

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Send an opt-in email to everyone in your address book asking them to sign up for your newsletter. Make sure your don’t just include everyone in your contacts list in your newsletter list, ask their permission first.

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