Posted in March 2nd, 2010
Many of us have used Facebook for personal networking for many years. But did you know you can also use if for business? Again it’s a great way to connect with people with similar interests and it’s easy to build relationships by interacting with other people in your network.
virtuYou can also create fan pages for […]
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Posted in February 23rd, 2010
With a blog you can post content in the form of text and pictures and it is possible to have a two way dialogue by way of people commenting on your posts. You can have control over what comments actually appear on your pages if you manage your comments using your preferred blogging software so […]
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Posted in February 16th, 2010
Social Media has provided everyone with a platform to air their opinions, views and grievances with anyone around the world. People who use Social Media often become highly influential and are seen as experts in their own sphere and can develop large audiences around their area of interest.
Communities of like-minded people are forming around common […]
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Posted in February 4th, 2010
If someone wants to leave your mailing list there is no point in trying to hold on to them, they have already made the decision not to buy from you. To give one last professional impression of your business you can at least make unsubscribing from your list easy and straightforward. It is ethical to […]
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Posted in January 28th, 2010
Don’t forget to ask your readers for their comments, questions or future topics they’d like to see covered. The whole point of writing an ezine or newsletter is to build a relationship with your prospects and invite further interaction. You want them to take the next step by picking up the telephone or dropping you […]
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Posted in January 26th, 2010
One of marketing’s basic rules is to know your target market well. Know their interests and what else they like to be kept informed about. If you see information that would be useful to your target audience then add it to your ezine (crediting the author or source of course). The more useful the information […]
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Posted in January 19th, 2010
Don’t use your ezine in the same way as you would a Twitter account or a blog. Your subscribers have given you permission to send them information, but if you abuse it they’ll soon be sorry they did and they’ll leave your list just as quickly as they subscribed to it. Send updates once or […]
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Posted in January 14th, 2010
When you first start sending out email newsletters it’s very tempting just to send them out using your normal email delivery service such as Outlook. After all, it’s free and already sitting there on your desktop. However, Internet service providers frown upon mass mailing and you will find that very quickly your email address will […]
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Posted in January 12th, 2010
If you use a proper ezine delivery service such as Constant Contact, Aweber or Vertical Response, your subscribers will go through what is know as a double opt in. That means that after submitting their email address through your web site form or other link asking them to sign up for your newsletter, they will […]
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Posted in January 7th, 2010
As promised this months sees the launch of a new series about our Top Ezine Housekeeping RulesWe spent the last series looking at great ways to get more subscribers to your ezine or electronic newsletter, but in the following series we’ll have a look at some of the housekeeping rules that are not only ensure […]
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