Nothing to demonstrates your expertise. Virtual Assistant websites often boast about how profi¬cient they are at solving their clients problems and I’m sure that they do, but where’s the proof? If you’ve been in business for awhile, you’ve got a good idea of the many problems your customers face, so providing relevant content that addresses [...]

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A Lack of a clear call to action on each website page. Have you ever been to a web site and been completely overwhelmed with all the directions you can go from the home page? There’s navigation buttons left and right and so many options you don’t know where to go next? Then in frustration [...]

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As part of running the UK Association of Virtual Assistants I spend a lot of time researching online and checking other virtual assistant’s website. Occasionally I see an outstanding website, but what I usually see is a whole range of similar sites, each one fairly indistinguishable from anther. When a potential client is shopping around [...]

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Test Everything As much as is possible, you should always test your advertising and marketing efforts. You might want to jump in and try a range of different ideas and formats and that’s great, but try and keep tabs on where each enquiry comes from, and which enquiries go on to convert into paying customers. [...]

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Press Releases Press Releases are useful for generating a buzz about your virtual assistant business. The business editor at your local newspaper will always be on the lookout for a good business story to fill the business news section of the newspaper. Of course, the business editor understands the economics of running a paper and [...]

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Online Presence It goes without saying that as a virtual assistant you need a website. But have you really thought about the best way to use it? Some visitors will arrive at your website as result of you telling them about it or seeing the URL on your business card or marketing material. What you [...]

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Networking If up until now you’ve been an employee, you might never have been to a networking event before. The whole idea is that everyone who goes along is a business owner or key decision maker in their business and is there, like everyone else, to promote their product or service. The beauty of networking [...]

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Referrals  Sometimes it’s not about whom you know, but about who they know. We’ve all heard the theory about the six degrees of separation, that you are only six people away from anyone you want to get to know. Well the same applies to business. The person you are talking to may not have any [...]

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Word Of Mouth If you’ve just started out and you’ve done a piece of work for a client who is pleased with the results, they will talk about it. My advice in the early days is to under promise and over deliver. Think about how you can ‘delight’ your customer. What can you add or [...]

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When you are starting out as a Virtual Assistant and no one knows who you are or what you do, one of the biggest challenges you will face is how to drum up new business. You probably have already done some research and already know that there are people who need your services or you [...]

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