We all need to fill our marketing funnel with the contact details of potential clients and referrers of our business services. The following series gives you some ideas about how to collect contact details, and in particular email addresses, so that you can begin to build relationships with your prospects. Put an offer on the [...]

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Our final tip in this series is a short but vital one. Above all, keep marketing as a continual process and recognise that although you may not get clients immediately from you efforts, in time your consistency will pay dividends.

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When starting your virtual assistant business, after getting together all you equipment, getting excited over your business cards and web site, there comes the sudden realisation that here you are, all ready to go and there isn’t actually a queue of people knocking down your door to work with you. Yikes! Over the next couple [...]

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Keep on networking This is often the first thing that gets dropped when you become busy with clients work. I know; I am guilty of it myself. But when you suddenly disappear from groups in you have been a regular, the assumption can be that you are no longer in business. Accept that networking is [...]

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Happy New Year! A very apt tip for the New Year today. All about reviewing and setting your activites for the coming year. Review your marketing activities Set aside time each month to review your marketing activities. How many enquiries have you had in the previous month and from where have they come? Have a [...]

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Social networking If you have a profile on sites such as Ecademy and LinkedIn, it is easy to spend hours each day responding to requests to link. Set aside some time each week for social networking and respond to invitations then. Also, use this time to seek out new connections of your own, join and [...]

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Writing your blog The same advice applies when writing blogs. However, the advantage with blogs is that you can schedule your posts in advance. I am actually writing this on 30th October but you will be reading it weeks later!

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Writing your newsletter If you write a newsletter, be it weekly, monthly or whatever, try to write in blocks. It can be hard to find a quiet time to sit and write, but, when you do, you often feel like you could write for hours. Do it whenever you feel inspired, and then split the [...]

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Check and update your website Check that your website is up-to-date and current. Set aside time, perhaps once a month, to check all the information is current, and add anything new that your clients and prospects might find useful.

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Create checklists Have checklists for every process in your business. For example, when you take on a new client, have a checklist which prompts you to check that: you have received the signed contract, you have sent your Welcome Pack, you have set up an appropriate email address, and you have their stationery. This saves [...]

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