Posted in January 4th, 2010
I hope you all had a fantastic Christmas and New Year. Now you are back are you all fired up for the New Year and committed to making real headway with your business in 2010?
Is one of your resolutions to make this year YOUR year? If you’ve decided that over the next few months you […]
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Posted in December 22nd, 2009
15. Include a link to your newsletter sign up page on your Facebook profile and from time to time include it in your status. The day that you have sent out your latest issue is a great time to do this.
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Posted in December 17th, 2009
14. When you’ve added previous newsletters to your web site, add the page address to your Facebook status. Make sure there is a link to ‘sign up for more articles like these’ at the bottom of the article page.
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Posted in December 15th, 2009
13. When you’ve added previous newsletters to your web site, Twitter the link to the article page. Make sure there is a link to ‘sign up for more articles like these’ at the bottom of the article page.
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Posted in December 10th, 2009
12. Host back copies of your newsletter on your web site as an archive. At the foot of each article, include a link to your sign up page with a message to ‘sign up to our newsletter for more articles like these’.
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Posted in December 8th, 2009
11. Collect business cards and email each one asking for permission to add them to your newsletter list. Do not add them directly without permission as this will not win you many friends!
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Posted in December 3rd, 2009
10. Ask telephone callers if you can add them to your newsletter list. If they have enquired about any of your products or services, they are a prospect and won’t mind your keeping in touch in this unobtrusive way.
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Posted in December 1st, 2009
9. Offer email only discounts and tell visitors to your site that you do so. If they are interested in your services, they’ll sign up in the hope of getting a discount.
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Posted in November 26th, 2009
8. Include a Forward to a Friend link in your newsletters so that your readers can forward an article to a friend that may find it interesting. For this reason, also include a link to your sign up page in each emailed newsletter.
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Posted in November 24th, 2009
7. Consider a popup window which appears when a visitor leaves your web site. Ask for their email address so you can keep in touch – make sure it links to information telling them about your privacy policy, how to opt out and how often you will contact them.
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