Tag Archives: marketing course

Website Mistake 10: A website that is “me” focused

While back in part 1 of this series we talked about personalising your website, don’t spend all of it talking about yourself and how wonderful you are? Although your visi­tors need to know a bit about you, what holds their … Continue reading

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Website Mistake 9: No testimonials or case studies to demonstrate your expertise

One of the easiest ways you can create customer confidence in you and your business is to post testimo­nials on your web site. Don’t even think of writing these yourself (I’m sure you wouldn’t) but ask your clients to write … Continue reading

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Website Mistake 8: Lack of additional resources and links.

One way to gauge the usefulness and helpfulness of a business is to have a look at their websites resources and links section. For example, the Resources and Links section of the UKAVA website lists a whole range of resources … Continue reading

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Website Mistake 5: Missing or hidden contact information

Have you ever visited a web site that you think offers the ideal solution to your problem, but you’ve got one question to ask before mak­ing your purchasing decision? You go to the Contact Us page to look for the … Continue reading

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Website Mistake 4: Not Turning Your Website Visitors Into Prospects

Lots of virtual assistants complain that they get a lot of visitors to their website, but few of them convert into customers. Most marketing texts will tell you that it takes approximately 7 ‘touches’ for a prospect to decide to … Continue reading

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Website Mistake 2: A Lack of a clear call to action on each website page.

Have you ever been to a web site and been completely overwhelmed with all the directions you can go from the home page? There’s navigation buttons left and right and so many options you don’t know where to go next? … Continue reading

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New Edition of UKAVA: In The News – Out today

For the latest news in the VA industry including a great new online course teaching you all the secrets of Marketing for Virtual Assistants visit: http://www.ukava.co.uk/html/ukava_news.html

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