The Virtual Assistant Blog

Creating a Great First Impression

Justine Curtis — Thu, 02 Sep 2010 11:00:45 +0000

Are You Interested?
As well as having the opportunity to speak about yourself and your business, it is equally important to show interest in your prospect and their business activities. You will create a great first impression if you listen carefully and ask questions. By doing this you will be able to find common points of connection as well as identify areas where you will be able to help them professionally.

For more tips to running a successful virtual assistant business, sign up for free at http://www.ukava.co.uk/html/news.html

Creating a Great First Impression

Justine Curtis — Tue, 31 Aug 2010 11:08:03 +0000

Oozing Confidence?
Now you’re sure you look the part you can walk into any room with your head held high and confidence intact. Arrive in plenty of time for any appointment as you don’t want to be rushed. Stand up straight and tall and look the other person in the eye when introducing yourself, and don’t forget to shake hands firmly – no-one likes a limp lettuce handshake!

For more tips to running a successful virtual assistant business, sign up for free at http://www.ukava.co.uk/html/news.html

Creating a Great First Impression

Justine Curtis — Thu, 26 Aug 2010 11:00:38 +0000

As the old saying goes, you only get one chance to create a good first impression. When you are running your own business, it’s imperative that within the first few seconds of meeting you or being introduced to your business, you create a great first impression. In the following series, we’ll give you some simple tips that will have the prospects that you meet being impressed by you, liking you and, critically, wanting to do business with you.

Looking Good?
Is your blouse ironed or are your shoes in need of a polish? It may sound immaterial but in the eyes of your potential client the care you take over your appearance symbolises the level of care and attention to detail you would take over their work. If you turn up with chipped nail polish and lipstick on your teeth they may wonder if you going to send out their letters with spelling mistakes or send emails to the wrong people. Make time to check your appearance before meeting your prospects.

For more tips to running a successful virtual assistant business, sign up for free at http://www.ukava.co.uk/html/news.html

Virtual Assistant Tips - Getting Those First Clients Part 2

Justine Curtis — Tue, 24 Aug 2010 11:15:32 +0000

For part one of this article, please see the post on 19th August.

When you have decided on your target market, or niche, think about how you can reach them. Do they belong to particular organisations, read certain publications or as is the case with one of my niches, do they all drink on a Thursday afternoon in bars within a square mile of a certain point in London?

When you know where to find them, consider how you can get your message to them. While advertising in general is expensive and often pointless unless you can afford to take out a run, perhaps you could write an article for a trade publication, or give a presentation at an event your ‘suspects’ will attend. Think outside of the box for some interesting and inexpensive ideas that will have impact on your particular target market and keep you stimulated and motivated.

Above all, keep marketing as a continual process and recognise that although you may not get clients immediately from you efforts, in time your consistency will pay dividends.

About the author
Justine Curtis is the director of her own successful virtual assistant business My Virtual Assistant http://www.my-va.com and founder of The UK Association of Virtual Assistants (UKAVA) which offers free resources and information to its subscribers – sign up at http://www.ukava.co.uk. Justine is the author of Setting Yourself Up As A Virtual Assistant and is delighted to be able to pass on the benefits of her vast experience of the VA role to aspiring and progressive virtual PAs as a co-founder of the VA Success Group. If you are thinking about starting a virtual assistant business, visit http://vasuccessgroup.co.uk

Virtual Assistant Tips - Getting Those First Clients Part 1

Justine Curtis — Thu, 19 Aug 2010 11:02:52 +0000

When starting your virtual assistant business, after getting together all you equipment, getting excited over your business cards and web site, there comes the sudden realisation that here you are, all ready to go and there isn’t actually a queue of people knocking down your door to work with you. Yikes!

One of the questions I’m asked most often is ‘Where do you get your clients’. Usually the question is asked by new start up virtual assistants, but more recently I’ve been asked by more established VA’s who have struggled during the recession. Newbies have generally spent lots of time putting together their business by purchasing equipment and organising their office, but have forgotten the fundamentals of putting together their marketing plan. Then when they are all set up and ready to go and have opened their virtual doors to the world they find that the phone isn’t ringing and the email Inbox isn’t full of enquiries. More established VA’s, once they have enough clients, put marketing on the back burner until such a time as they need to look for new clients again.

If either of these sounds like you, you need to develop a marketing plan, and fast. Firstly take a long hard look at your contacts and include everyone you’ve ever worked with, all your contacts through previous businesses if appropriate and family and friends. What contacts do you already have that you can ask for referrals? If you are already running a VA business, when did you last ask your clients for referrals? Don’t discount anyone because you think they wouldn’t need your services. They may well know someone who does.

Next take stock of all the skills you have and the industries you have worked in or that interest you. Consider what services can you offer and to whom? If you have been a book keeper with an IT firm for many years, you are going to find it far easier to offer your virtual book keeping services to other IT firms as you know something about their market and their ‘language’. If you target an industry or sector you have experience of, you will be seen as the virtual assistant who is an expert in this field and have an advantage over any other VA.

Join us here for part two of this article on 24th August

Virtual Assistants - Stay Focussed On Your Business Goals 5

Justine Curtis — Tue, 17 Aug 2010 11:02:49 +0000

You should allot a certain portion of your day to email and to regular mail. For example, allot one hour in the morning and one hour in the afternoon to handling all your written communications. Unless you dedicate specific time slots to the handling of email and post, you will soon find yourself on the downward slope of decreased productivity as you constantly check and respond to email to put off whatever you should be doing.

In a nutshell:
In the end, the success of your VA business is entirely and completely reliant upon you and the decisions that you make. Success is within your reach, if only you can stay focused on your goals. You must decide to reach for your goals, and then, you must have the discipline necessary to reach them.

For more advice on running a successful virtual assistant business, subscribe to UKAVA: In The News here: http://www.ukava.co.uk/html/news.html

Virtual Assistants - Stay Focussed On Your Business Goals 4

Justine Curtis — Thu, 12 Aug 2010 11:03:59 +0000

Don’t permit your friends and extended family to put on you. Many people are under the misapprehension that if someone works from home then they are not actually working. They may believe that you are fair game for a social call during the day or that you may be able to run errands that would otherwise mean them taking time off work.

It’s really important to set the ground rules early and then stand firm. You must make certain your friends and family understand that when you are working, then you ARE working and that when your time is interrupted, you will not be earning. You are the only one who can stand up for you. Your friends and family will seldom be able to appreciate your dedication to your business, unless you make the effort to make sure that they have the same respect for your business that you do.

For more advice on running a successful virtual assistant business, subscribe to UKAVA: In The News here: http://www.ukava.co.uk/html/news.html

Virtual Assistants - Stay Focussed On Your Business Goals 3

Justine Curtis — Tue, 10 Aug 2010 11:00:24 +0000

When you are dealing with family in the course of your workday, it is important to schedule your activities as much as possible. With small children, you must take time when you need to, but you should also work hard to make sure you dedicate a specific number of hours to your workday.

For more advice on running a successful virtual assistant business, subscribe to UKAVA: In The News here: http://www.ukava.co.uk/html/news.html

Virtual Assistants - Stay Focussed On Your Business Goals 2

Justine Curtis — Thu, 05 Aug 2010 11:01:38 +0000

Remember that owning your own business is not the same as being employed in a job. Some people go to work and coast along, playing games or enjoying online social networking (Facebook and co.), some socialise over the kettle or printer, and others, most often those who are paid in a commission or tip environment, go to work to work and to make money. When you work for yourself, what you make in terms of money is directly proportional to your productivity. Therefore, wouldn’t it make sense to stay focused on getting as much done in as short of a period as possible?

Go to work to work and to make money. Leave socialising for when your workday has ended.

For more advice on running a successful virtual assistant business, subscribe to UKAVA: In The News here: http://www.ukava.co.uk/html/news.html

Virtual Assistants - Stay Focussed On Your Business Goals

Justine Curtis — Tue, 03 Aug 2010 10:00:21 +0000

As the owner of a Virtual Assistant business, you will find hundreds of distractions that vie for your time, energy and focus. Common distractions can include children, family and friends, neighbours, pets, constant telephone calls, mail and deliveries, household chores, television (Lorraine Kelly or Loose Women anyone?) and so many more.

As the owner of your own Virtual Assistant business, you must always remember your purpose in bringing your profession home. What was your reason for wanting to own your own home based business? Was your goal to work from home so that you can share more in the lives of your children? Was your goal to be out from under the rule of a dictatorial boss? Was your goal to have the freedom to work when it is convenient for you? Was your goal to reap the rewards of your efforts and make lots of money working for yourself?

Whatever your reasons for starting your VA business, the following series will give you a few tips that will help you stay focused:

1. Whatever your reason for going out on your own, you must keep your reason in the forefront of your mind. If you forget your reason for starting your own Virtual Assistant business, you will not be working for yourself for long. It is far too easy to let circumstance drive you and when circumstance is in the driver’s seat, you are more likely to crash and burn.