Review your marketing activities. Set aside time each month to review your marketing activities. How many enquiries have you had in the previous month and where have they come from? Have a look at what is working for you and what could be improved.
News from the UK Virtual Assistant Industry
Review your marketing activities. Set aside time each month to review your marketing activities. How many enquiries have you had in the previous month and where have they come from? Have a look at what is working for you and what could be improved.
Writing your blog. The same writing advice applies here as it does to newsletters but with the added bonus that you can schedule your posts for in advance. I’m actually writing this on 3rd June but you’ll be reading it weeks later!
Social networking. If you have a profile on sites such as Ecademy and LinkedIn, it’s easy to spend hours each day on and off the site responding to requests to link. Set aside some time each week for social networking and respond to invitations then. Also user this time to seek out new connections of [...]
Writing your newsletter. If you write a newsletter, be it weekly, monthly or whatever, try to write in blocks. It can be hard to find a quiet time to sit and write but when you do, often you feel like you could write for hours. Do it when you feel inspired and then split the [...]
Check and update your web site. Check your web site is up to date and current. Set a side time, perhaps once a month, to check all the information is current and add anything new your clients and prospects might find useful.
Create checklists. Have checklists for every process in your business. For example, when you take on a new client, have a checklist that prompts you to check you have received back the signed contract, you have sent your Welcome Pack, you have set up an appropriate email address, you have their stationery, etc. This saves [...]
Do your filing. In addition to your client files, have files for everything related to running your business. Then set aside time each week to file everything you have dealt with that week. I use the last half hour on a Friday for this.
Book keeping and invoicing. I’d recommend allowing time on two days of the month, about two weeks apart, for paying all your bills, inputting all your expenses, raising all your invoices and checking payments have been made.
Back everything up. If you’ve ever deleted something accidentally or suffered a computer crash, you won’t need to be told about this. Back everything up at least once a day. I use Carbonite and it automatically backs up my whole system everyday at 6pm. Then if I lose something or my system dies, I have [...]
Create email templates. If you answer an email to the same question more than once, create an email template so that next time you are asked the question, you already have an email ready to send out