For part one of this article, please see the post on 19th August.
When you have decided on your target market, or niche, think about how you can reach them. Do they belong to particular organisations, read certain publications or as is the case with one of my niches, do they all drink on a Thursday […]

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When starting your virtual assistant business, after getting together all you equipment, getting excited over your business cards and web site, there comes the sudden realisation that here you are, all ready to go and there isn’t actually a queue of people knocking down your door to work with you. Yikes!
One of the questions I’m […]

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When you market to a niche you are targeting a very small select group of people. With research you can identify what that group of people have in common and in what areas where they will all be struggling. This way you can tailor your marketing message, the words that you use, to suit the […]

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We just wanted to break a break from our normal publishing routine to say MERRY CHRISTMAS!
We hope you all have a wonderful break and we would like to wish you all a very prosperous New Year.

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I’ve always tiptoed around using Skype for the simple reason that I have quite enough telephones to deal with already and when I first used it many moons ago, I would have the situation where I’d be on the office phone and during the conversation my mobiles would ring, followed closely by my PC speakers […]

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Many Virtual Assistants shy away from the idea of marketing to attract a particular niche as they are concerned that they will be turning away hoards of prospects from other industries. But if you have ever tried to be everything to everyone, you’ll soon learn that you end up appealing to no-one and as your […]

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One of the questions I’m asked most often is “Where do you get your clients”. Usually the question is asked by new start up virtual assistants who have spent lots of time putting together their business by purchasing equipment and organising their office, but have forgotten the fundamentals of putting together their marketing plan. Then […]

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Mistake 10: A website that is “me” focused.
While back in part 1 of this series we talked about personalising your website, don’t spend all of it talking about yourself and how wonderful you are? Although your visi­tors need to know a bit about you, what holds their interest is the knowledge that you understand their […]

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Mistake 9: No testimonials or case studies to demonstrate your expertise.
One of the easiest ways you can create customer confidence in you and your business is to post testimo­nials on your web site. Don’t even think of writing these yourself (I’m sure you wouldn’t) but ask your clients to write something that clearly states what […]

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Mistake 8: Lack of additional resources and links.
One way to gauge the usefulness and helpfulness of a business is to have a look at their websites resources and links section. For example, the Resources and Links section of the UKAVA website lists a whole range of resources to help new and established virtual assistants and […]

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