In short, social media is a term that encapsulates a number of online communication platforms which make it easy for people to not only publish their own news and views but also comment on that posted by others.
Why Is Social Media Important?
Social Media has provided everyone with a platform to air their opinions, views and grievances with anyone around the world. People who use Social Media often become highly influential and are seen as experts in their own sphere and can develop large audiences around their area of interest.
Communities of like-minded people are forming around common interests over the Web regardless of where they are based in the world because the regular restrictions of geographical locations do not apply.