We have all heard that networking is a successful strategy for gaining clients for your virtual assistant business, but why are some people very successful at it while others wonder if they’ve just wasted their money and eaten too many fried breakfasts?
One of the most common reasons for the divide between who is successful at networking and those who are not, is those that are successful follow up.
By following up I don’t mean saying hello again at the next networking event, I mean actively keeping in contact with the people you meet outside of the networking event. How often have you met someone at an event who has expressed some interest and could use your expertise, but you never heard from them again? Did you follow up with them after the event, or did you leave it to them?
You are the service provider in this relationship so it’s up to you to get in contact with that prospect and tell them, in whatever way is appropriate, how you can help them.
Look out for part 2 of this article coming soon.