Monthly Archives: January 2017

Top Ezine Housekeeping Rules – Send Messages At Reasonable Intervals

Do not use your ezine in the same way as you would Twitter or a blog. Your subscribers have given you permission to send them information, but, if you abuse it, they will soon be sorry they did. The result … Continue reading

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Top Ezine Housekeeping Rules – Use A Proper Email Delivery System

When you first start sending out email newsletters, it is very tempting to send them using your normal email delivery service, such as Outlook. After all, it is free and already there on your desktop. However, internet service providers frown … Continue reading

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Top Ezine Housekeeping Rules – A ‘Double Opt-in’ System

If you use a proper ezine delivery service such as Constant Contact, Aweber or Vertical Response, your subscribers will go through what is known as a ‘double opt-in’. This means that, after submitting their email address through your website form … Continue reading

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Top Ezine Housekeeping Rules

The following series will look at some housekeeping rules, which will ensure that you follow the strict etiquette of email marketing, while presenting yourself and your business in a professional and ethical way. Make sure your subscribers actually subscribed There … Continue reading

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Tips to Build Your Newsletter Subscriber List Tip 15

Include a link to your newsletter sign up page on your Facebook profile and from time to time include it in your status. The day that you have sent out your latest issue is a great time to do this. … Continue reading

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