Monthly Archives: October 2016

New Client Document Templates Pack

You are all set up and ready to go: got all the equipment, sorted out your website, printed some business cards, even done some networking. Then it happens… you get your first prospect! Oh, no! Panic! What information do you … Continue reading

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Website Mistake 10: A website that is “me” focused.

While back in part 1 of this series we talked about personalising your website, don’t spend all of it talking about yourself and how wonderful you are? Although your visi¬tors need to know a bit about you, what holds their … Continue reading

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Website Mistake 9: No testimonials or case studies to demonstrate your expertise.

Website Mistake 9: No testimonials or case studies to demonstrate your expertise. One of the easiest ways you can create customer confidence in you and your business is to post testimonials on your web site. Don’t even think of writing … Continue reading

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Website Mistake 8: Lack of additional resources and links.

One way to gauge the usefulness and helpfulness of a business is to have a look at their websites resources and links section. For example, the Resources and Links section of the UKAVA website lists a whole range of resources … Continue reading

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Website Mistake 7: Copying every other virtual assistant web site.

As part of vetting the websites that we list on the UKAVA Directory, I have the job of personally checking every potential members website before it is added. It is quite obvious in a lot of cases that virtual assistants … Continue reading

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Website Mistake 6: Not mentioning what makes you different, your USP.

Website Mistake 6: Not mentioning what makes you different, your USP. When I’m doing online research for a particular product or service, I want to know right away what makes any company unique or different from their competition. Most virtual … Continue reading

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Website Mistake 5: Missing or hidden contact information.

Have you ever visited a web site that you think offers the ideal solution to your problem, but you’ve got one question to ask before making your purchasing decision? You go to the Contact Us page to look for the … Continue reading

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Website Mistake 4: Not Turning Your Website Visitors Into Prospects.

Lots of virtual assistants complain that they get a lot of visitors to their website, but few of them convert into customers. Most marketing texts will tell you that it takes approximately 7 ‘touches’ for a prospect to decide to … Continue reading

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