It goes without saying that as a virtual assistant you need a website. But have you really thought about the best way to use it? Some visitors will arrive at your website as result of you telling them about it or seeing the URL on your business card or marketing material.
What you really want though is visitors who have arrived at your website because they are actually searching for a virtual pa. These are not just visitors these are prospects. They have actually gone to the trouble of going to a search engine and entering a relevant term into the search bar and are busy looking through the results to find someone they want to work with. So how do you make sure your website ends up in front of them?
Search engine optimisation (SEO) companies charge a small fortune for ‘optimising’ your website in an attempt to make is appear at the top of that search engines results. And with good reason. The search engines constantly change their indexing criteria to keep out the spammers so the SEO companies have to consistently keep one step ahead. If you don’t have the budget to compete with the big players the best thing you can do is get listed on their websites. Visitors to their websites will then see your information and click through to your website.
There are several directories advertising virtual assistants and their services in the UK. Ours consistently appears on the first page of Google and can be found at http://www.ukava.co.uk