Monthly Archives: February 2013

Website Mistake 8: Lack of additional resources and links

One way to gauge the usefulness and helpfulness of a business is to have a look at their websites resources and links section. For example, the Resources and Links section of the UKAVA website lists a whole range of resources … Continue reading

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Website Mistake 7: Copying every other virtual assistant web site

As part of vetting the websites that we list on the UKAVA Directory, I have the job of personally checking every potential members website before it is added. It is quite obvious in a lot of cases that virtual assistants … Continue reading

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Website Mistake 6: Not mentioning what makes you different, your USP

When I’m doing online research for a particular product or service, I want to know right away what makes any company unique or different from their competition. Most virtual assistant websites just display a whole list of services they provide. … Continue reading

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Website Mistake 5: Missing or hidden contact information

Have you ever visited a web site that you think offers the ideal solution to your problem, but you’ve got one question to ask before mak­ing your purchasing decision? You go to the Contact Us page to look for the … Continue reading

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Website Mistake 4: Not Turning Your Website Visitors Into Prospects

Lots of virtual assistants complain that they get a lot of visitors to their website, but few of them convert into customers. Most marketing texts will tell you that it takes approximately 7 ‘touches’ for a prospect to decide to … Continue reading

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Website Mistake 3: Nothing to demonstrates your expertise

Virtual Assistant websites often boast about how profi­cient they are at solving their clients problems and I’m sure that they do, but where’s the proof? If you’ve been in business for a while, you’ve got a good idea of the … Continue reading

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Website Mistake 2: A Lack of a clear call to action on each website page.

Have you ever been to a web site and been completely overwhelmed with all the directions you can go from the home page? There’s navigation buttons left and right and so many options you don’t know where to go next? … Continue reading

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How to Avoid Fatal Virtual Assistant Website Mistakes

As part of running the UK Association of Virtual Assistants I spend a lot of time researching online and checking other virtual assistant’s website. Occasionally I see an outstanding website, but what I usually see is a whole range of … Continue reading

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