We all hear about branding and how important it is to your business. But branding is not just about your web site or logo, it’s also about the associations your clients hold with you and your company name. The more positive that association, the more likely they may be to remain loyal to you when times get hard and competitors start slashing their prices.

So how do you know how you are perceived by your clients and prospects and how can you set about improving or building on your brand:

What do your existing clients think of you?

The best place to start is by sending a questionnaire to your existing clients and anyone on your prospect list. It’s a good opportunity to ask for their opinion on what they like about your service and what improvements could be made. You should begin to see some similarities in the responses which will give you an idea of how your brand is perceived.

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