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Monthly Archives: October 2012
What Weaknesses Can You See? Some of these may be related to the industry as a whole, for example it may be that as you work remotely you cant make the coffee ;o) However, be aware if things crop up … Continue reading
What Do They Like? When you have identified the similarities, have a close look at what your clients and prospects love about you and your service. These are the positive aspects of your brand and are what you need to … Continue reading
We all hear about branding and how important it is to your business. But branding is not just about your web site or logo, it’s also about the associations your clients hold with you and your company name. The more … Continue reading
Build your newsletter or Ezine subscriber list by offering something for free in exchange for their email address, perhaps an article or report for example.
Build a blog so you can regularly and informally keep in touch with your readers. Post tips, links to related online articles and information.
Write regular press releases and send them to publications aimed at your target market. Even if your particular story is not run, you will be seen as the expert in your field and may be approached later.
Syndicate your articles online to article directories to attract new visitors to your web site and Ezine subscriber list.
Write articles useful to your target market then add them to your web site. You can also include them in your ezines. This showcases you as the expert in that particular field.
Give your website a revamp. Is all the information up do date? Does it show a good photograph of you?. This is your virtual shop window and the first impression most potential clients will see.