Monthly Archives: September 2012

Build your newsletter or Ezine subscriber list, put a sign up box on your web site, include a link to your sign up page in your Twitter updates, Facebook posts, blog posts, etc.

Set up a newsletter or Ezine to keep in touch with both clients, prospects and visitors to your website. Start by sending out simple tips that are useful to your target market.

Send your existing clients a questionnaire. Ask them what they like about your service and what they would like to see added. If they are happy clients, ask them for referrals to other potential clients.

Join at least one online networking site, which can be a strictly business site like LinkedIn or Ecademy, or more social site (but often equally effective) such as Facebook and Twitter. Don’t forget as a ‘virtual’ worker you can work … Continue reading →

Join a local networking group to gain local visibility and meet some like minded small business owners. Don’t forget to follow up after events and meet up with contacts outside the events too.

You know how it is, you’ve been in business for a few years, you’ve got a few clients on your books, but things are feeling a bit stale. You feel that your business needs a Gok Wan style make over, … Continue reading →

Mistake 10: A website that is “me” focused. While back in part 1 of this series we talked about personalising your website, don’t spend all of it talking about yourself and how wonderful you are? Although your visi­tors need to … Continue reading →

Mistake 9: No testimonials or case studies to demonstrate your expertise. One of the easiest ways you can create customer confidence in you and your business is to post testimo­nials on your web site. Don’t even think of writing these … Continue reading →