One of the questions I’m asked most often is ‘Where do you get your clients’. Usually the question is asked by new start up virtual assistants, but more recently I’ve been asked by more established VA’s who have started to struggle during the recession. Newbies have generally spent lots of time putting together their business by purchasing equipment and organising their office, but have forgotten the fundamentals of putting together their marketing plan. Then when they are all set up and ready to go and have opened their virtual doors to the world they find that the phone isn’t ringing and the email Inbox isn’t full of enquiries. More established VA’s, once they have enough clients, put marketing on the back burner until such a time as they need to look for new clients again.
If either of these sounds like you, you need to develop a marketing plan, and fast. Firstly take a long hard look at your contacts and include everyone you’ve ever worked with, all your contacts through previous businesses if appropriate and family and friends. What contacts do you already have that you can ask for referrals? If you are already running a VA business, when did you last ask your clients for referrals? Don’t discount anyone because you think they wouldn’t need your services. They may well know someone who does.