We all hear about branding and how important it is to your business. But branding is not just about your web site or logo, it’s also about the associations your clients hold with you and your company name. The more positive that association, the more likely they may be to remain loyal to you when [...]

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Build a blog so you can regularly and informally keep in touch with your readers. Post tips, links to related online articles and information. Build your newsletter or Ezine subscriber list by offering something for free in exchange for their email address, perhaps an article or report for example.

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Syndicate your articles online to article directories to attract new visitors to your web site and Ezine subscriber list. Write regular press releases and send them to publications aimed at your target market. Even if your particular story is not run, you will be seen as the expert in your field and may be approached [...]

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Give your website a revamp. Is all the information up do date? Does it show a good photograph of you?. This is your virtual shop window and the first impression most potential clients will see. Write articles useful to your target market then add them to your web site. You can also include them in [...]

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Set up a newsletter or Ezine to keep in touch with both clients, prospects and visitors to your website. Start by sending out simple tips that are useful to your target market. Build your newsletter or Ezine subscriber list, put a sign up box on your web site, include a link to your sign up [...]

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Join at least one online networking site, which can be a strictly business site like LinkedIn or Ecademy, or more social site (but often equally effective) such as Facebook and Twitter. Don’t forget as a ‘virtual’ worker you can work with anyone, anywhere. Send your existing clients a questionnaire. Ask them what they like about [...]

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You know how it is, you’ve been in business for a few years, you’ve got a few clients on your books, but things are feeling a bit stale. Do you feel that your business needs a Gok Wan style make over for the new year, but where do you start? The following is a series [...]

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A website that is “me” focused. While back in part 1 of this series we talked about personalising your website, don’t spend all of it talking about yourself and how wonderful you are? Although your visi­tors need to know a bit about you, what holds their interest is the knowledge that you understand their problems [...]

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No testimonials or case studies to demonstrate your expertise. One of the easiest ways you can create customer confidence in you and your business is to post testimo­nials on your web site. Don’t even think of writing these yourself (I’m sure you wouldn’t) but ask your clients to write something that clearly states what you [...]

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