Lack of additional resources and links. One way to gauge the usefulness and helpfulness of a business is to have a look at their websites resources and links section. For example, the Resources and Links section of the UKAVA website lists a whole range of resources to help new and established virtual assistants and they [...]

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Copying every other virtual assistant web site. As part of vetting the websites that we list on the UKAVA Directory, I have the job of personally checking every potential members website before it is added. It is quite obvious in a lot of cases that virtual assistants have simply visited the websites of their competition [...]

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Not mentioning what makes you different, your USP. When I’m doing online research for a particular product or service, I want to know right away what makes any company unique or different from their competition. Most virtual assistant websites just display a whole list of services they provide. While I agree that you do need [...]

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Missing or hidden contact information. Have you ever visited a web site that you think offers the ideal solution to your problem, but you’ve got one question to ask before mak­ing your purchasing decision? You go to the Contact Us page to look for the phone number or an email address, and all you find [...]

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Not Turning Your Website Visitors Into Prospects. Lots of virtual assistants complain that they get a lot of visitors to their website, but few of them convert into customers. Most marketing texts will tell you that it takes approximately 7 ‘touches’ for a prospect to decide to buy something from you. A visit to your [...]

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Nothing to demonstrates your expertise. Virtual Assistant websites often boast about how profi­cient they are at solving their clients problems and I’m sure that they do, but where’s the proof? If you’ve been in business for awhile, you’ve got a good idea of the many problems your customers face, so providing relevant content that addresses [...]

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A Lack of a clear call to action on each website page. Have you ever been to a web site and been completely overwhelmed with all the directions you can go from the home page? There’s navigation buttons left and right and so many options you don’t know where to go next? Then in frustration [...]

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The business appears as a nameless, faceless corporate entity. People do business with people, not websites. This is particularly true when working virtually as your potential client may never meet you in person but will always benefit from ‘putting a face to a name’. Before doing business with you a prospect will want know, like, [...]

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