Monthly Archives: March 2011

Top Email Newsletter Housekeeping Rules

Make Unsubscribing Easy If someone wants to leave your mailing list, there is no point trying to hold on to them; they have already made the decision not to buy from you. To give one last professional impression of your … Continue reading

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Top Email Newsletter Housekeeping Rules

Tell Your Readers What To Do If you go to the effort of writing an ezine, do not forget to tell you readers what you want them to do next. You are writing in order to build a relationship. So, … Continue reading

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Top Email Newsletter Housekeeping Rules

Invite Interaction Do not forget to ask your readers for their comments, questions or future topics they would like to see covered. The whole point of writing an ezine or newsletter is to build a relationship with your prospects and … Continue reading

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Top Email Newsletter Housekeeping Rules

Send Useful Information One of marketing’s basic rules is to know your target market well. Know their interests and things about which they like to be kept informed. If you come across information that you feel would be useful to … Continue reading

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Top Email Newsletter Housekeeping Rules

Get The Balance Right It can be very tempting to fill each of your ezines with information about your latest service or product, and, indeed, your readers will be expecting to hear a certain amount of that. But, do not … Continue reading

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Top Email Newsletter Housekeeping Rules

Send Messages At Reasonable Intervals Do not use your ezine in the same way as you would Twitter or a blog. Your subscribers have given you permission to send them information, but, if you abuse it, they will soon be … Continue reading

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Top Email Newsletter Housekeeping Rules

Use A Proper Email Delivery System When you first start sending out email newsletters, it is very tempting to send them using your normal email delivery service, such as Outlook. After all, it is free and already there on your … Continue reading

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Top Email Newsletter Housekeeping Rules

A ‘Double Opt-in’ System If you use a proper ezine delivery service such as Constant Contact, Aweber or Vertical Response, your subscribers will go through what is known as a ‘double opt-in’. This means that, after submitting their email address … Continue reading

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Top Email Newsletter Housekeeping Rules

The following series will look at some housekeeping rules, which will ensure that you follow the strict etiquette of internet marketing, while presenting yourself and your business in a professional and ethical way. Make sure your subscribers actually subscribed There … Continue reading

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15 Tips to Build Your Newsletter Subscriber List – 15

Include a link to your newsletter sign up page on your Facebook profile and from time to time include it in your status. The day that you have sent out your latest issue is a great time to do this.

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