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Monthly Archives: January 2011
It’s simple but very effective, include an opt in form on every page of your web site. It’s also worth checking your web statistics to see where people leave your web site. Check the last page they view before they … Continue reading
Run a joint venture with a complimentary business. Chose a business that provides services to a similar target market, for example small businesses. Include a link in your newsletter for readers to opt into the other businesses list, in exchange … Continue reading
Join your local Chamber of Commerce and email the member list (if it’s opt-in) about your services with a link to sign up to your newsletter. Again, don’t just add everyone to your newsletter list but introduce yourself by email … Continue reading
Send an opt-in email to everyone in your address book asking them to sign up for your newsletter. Make sure your don’t just include everyone in your contacts list in your newsletter list, ask their permission first.
Include a newsletter sign up link in the signature of all your outgoing emails. You can include this in a PS at the bottom of your email after your name and before your contact details.
We all need to fill our marketing funnel with the contact details of potential clients and referrers of our business services. The following series gives you some ideas about how to collect contact details, and in particular email addresses, so … Continue reading
Keep on Networking. This is often the first thing that gets dropped when you become busy with clients work. I know; I’m guilty of it myself. But when you suddenly disappear from groups you have been a regular at, often … Continue reading
Happy New Year! In keeping with the resolutions theme, today’s tip looks at reviewing, taking stock and moving forwards. Review Your Marketing Activities. Set aside time each month to review your marketing activities. How many enquiries have you had in … Continue reading