A website that is “me” focused.
While back in part 1 of this series we talked about personalising your website, don’t spend all of it talking about yourself and how wonderful you are? Although your visi¬tors need to know a bit about you, what holds their interest is the knowledge that you understand their problems and issues and have ready-made solutions that resolve those problems. Your visitor will always ask, “WIIFM?” (What’s In It For Me). Answer that question by making your web site about your visitor, not about you.
If you are not sure how to WIIFM your text, hire a professional sales copy writer if you can afford it or try the following format:
Do you struggle with getting your VAT return in on time, we offer a full book keeping service which means that your VAT return will never be late again and you will save expensive fines and a whole lot of stress.
Replace the italics with their pain followed by your solution and the bold italics are your WIIFM.
In summary: Your web site can function as an attractive online brochure, or it can be a client-generating tool to help you grow your business. As a virtual assistant, you need to generate clients from your website in order for your business to be successful, make the necessary changes and you will get more clients online.
About the author:
Justine Curtis is the director of her own successful virtual assistant business My Virtual Assistant Limited and founder of The UK Association of Virtual Assistants (UKAVA) which offers free resources and information to its subscribers – sign up at http://www.ukava.co.uk. Justine is the author of Setting Yourself Up As A Virtual Assistant and is delighted to be able to pass on the benefits of her vast experience of the VA role to aspiring and progressive virtual PAs as a co-founder of the VA Success Group. If you are thinking about starting a virtual assistant business, visit http://vasuccessgroup.co.uk