Don’t forget to ask your readers for their comments, questions or future topics they’d like to see covered. The whole point of writing an ezine or newsletter is to build a relationship with your prospects and invite further interaction. You want them to take the next step by picking up the telephone or dropping you […]

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One of marketing’s basic rules is to know your target market well. Know their interests and what else they like to be kept informed about. If you see information that would be useful to your target audience then add it to your ezine (crediting the author or source of course). The more useful the information […]

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It can be very tempting to fill each of your ezines with information about your latest service or product, and indeed, your readers will be expecting to hear a certain amount of that. But don’t forget also to include some free tips or an advice spot. Giving a measured amount of information for free marks […]

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Don’t use your ezine in the same way as you would a Twitter account or a blog. Your subscribers have given you permission to send them information, but if you abuse it they’ll soon be sorry they did and they’ll leave your list just as quickly as they subscribed to it. Send updates once or […]

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When you first start sending out email newsletters it’s very tempting just to send them out using your normal email delivery service such as Outlook. After all, it’s free and already sitting there on your desktop. However, Internet service providers frown upon mass mailing and you will find that very quickly your email address will […]

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If you use a proper ezine delivery service such as Constant Contact, Aweber or Vertical Response, your subscribers will go through what is know as a double opt in. That means that after submitting their email address through your web site form or other link asking them to sign up for your newsletter, they will […]

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Just a quick note so you can all put the date in your diary…
The UKAVA’s founder Justine Curtis will be part of a panel of experts taking part in a discussion about the virtual assistant industry on Radio 4’s Womens Hour on Tuesday 12th January between 10am and 10.45.
Tune in if you can!

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As promised this months sees the launch of a new series about our Top Ezine Housekeeping RulesWe spent the last series looking at great ways to get more subscribers to your ezine or electronic newsletter, but in the following series we’ll have a look at some of the housekeeping rules that are not only ensure […]

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I hope you all had a fantastic Christmas and New Year. Now you are back are you all fired up for the New Year and committed to making real headway with your business in 2010?
Is one of your resolutions to make this year YOUR year? If you’ve decided that over the next few months you […]

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