Monthly Archives: January 2010

Top Ezine Housekeeping Rules: Invite Interaction

Don’t forget to ask your readers for their comments, questions or future topics they’d like to see covered. The whole point of writing an ezine or newsletter is to build a relationship with your prospects and invite further interaction. You … Continue reading

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Top Ezine Housekeeping Rules: Send Useful Information

One of marketing’s basic rules is to know your target market well. Know their interests and what else they like to be kept informed about. If you see information that would be useful to your target audience then add it … Continue reading

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Top Ezine Housekeeping Rules: Get The Balance Right

It can be very tempting to fill each of your ezines with information about your latest service or product, and indeed, your readers will be expecting to hear a certain amount of that. But don’t forget also to include some … Continue reading

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Top Ezine Housekeeping Rules: Send Messages At Reasonable Intervals

Don’t use your ezine in the same way as you would a Twitter account or a blog. Your subscribers have given you permission to send them information, but if you abuse it they’ll soon be sorry they did and they’ll … Continue reading

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Top Ezine Housekeeping Rules: Use A Proper Email Delivery System

When you first start sending out email newsletters it’s very tempting just to send them out using your normal email delivery service such as Outlook. After all, it’s free and already sitting there on your desktop. However, Internet service providers … Continue reading

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Top Ezine Housekeeping Rules: Use A Double Opt In System

If you use a proper ezine delivery service such as Constant Contact, Aweber or Vertical Response, your subscribers will go through what is know as a double opt in. That means that after submitting their email address through your web … Continue reading

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Virtual assistants on BBC Radio 4 Women’s Hour

Just a quick note so you can all put the date in your diary… The UKAVA’s founder Justine Curtis will be part of a panel of experts taking part in a discussion about the virtual assistant industry on Radio 4’s … Continue reading

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Top Ezine Housekeeping Rules – A Series of Top Tips

As promised this months sees the launch of a new series about our Top Ezine Housekeeping RulesWe spent the last series looking at great ways to get more subscribers to your ezine or electronic newsletter, but in the following series … Continue reading

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Happy New Year – Happy New You?

I hope you all had a fantastic Christmas and New Year. Now you are back are you all fired up for the New Year and committed to making real headway with your business in 2010? Is one of your resolutions … Continue reading

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