We all hear about branding and how important it is to your business. But branding is not just about your web site or logo, it’s also about the associations your clients hold with you and your company name. The more positive that association, the more likely they may be to remain loyal to you when times get hard and competitors start slashing their prices.
So how do you know how you are perceived by your clients and prospects and how can you set about improving or building on your brand? Check out the following series for more.