Looking Good?
Is your blouse ironed or are your shoes in need of a polish? It may sound immaterial but in the eyes of your potential client the care you take over your appearance symbolises the level of care and attention to detail you would take over their work. If you turn up with chipped nail […]

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As the old saying goes, you only get one chance to create a good first impression. When you are running your own business, it’s imperative that within the first few seconds of meeting you or being introduced to your business, you create a great first impression. In the following series, we’ll give you some simple […]

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Build your newsletter or Ezine subscriber list by offering something for free in exchange for their email address, perhaps an article or report for example.

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Build a blog so you can regularly and informally keep in touch with your readers.

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Build a blog so you can regularly and informally keep in touch with your readers.

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Write regular press releases and send them to publications aimed at your target market. Even if your particular story is not run, you will be seen as the expert in your field and may be approached later.

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Syndicate your articles to attract new visitors to your web site and newsletter list.

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Write articles aimed at your target market then add them to your web site. This showcases you as the expert in that particular field.

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