Mistake 7: Copying every other virtual assistant web site. As part of vetting the websites that we list on the UKAVA Directory, I have the job of personally checking every potential members website before it is added. It is quite obvious in a lot of cases that virtual assistants have simply visited the websites of [...]

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Mistake 6: Not mentioning what makes you different, your USP. When I’m doing online research for a particular product or service, I want to know right away what makes any company unique or different from their competition. Most virtual assistant websites just display a whole list of services they provide. While I agree that you [...]

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Mistake 5: Missing or hidden contact information. Have you ever visited a web site that you think offers the ideal solution to your problem, but you’ve got one question to ask before mak­ing your purchasing decision? You go to the Contact Us page to look for the phone number or an email address, and all [...]

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Mistake 4: Not Turning Your Website Visitors Into Prospects. Lots of virtual assistants complain that they get a lot of visitors to their website, but few of them convert into customers. Most marketing texts will tell you that it takes approximately 7 ‘touches’ for a prospect to decide to buy something from you. A visit [...]

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Mistake 3: Nothing to demonstrate your expertise. Virtual Assistant websites often boast about how profi­cient they are at solving their clients problems and I’m sure that they do, but where’s the proof? If you’ve been in business for awhile, you’ve got a good idea of the many problems your customers face, so providing relevant content [...]

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Mistake 2: A Lack of a clear call to action on each website page. Have you ever been to a web site and been completely overwhelmed with all the directions you can go from the home page? There’s navigation buttons left and right and so many options you don’t know where to go next? Then [...]

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As part of running the UK Association of Virtual Assistants I spend a lot of time researching online and checking other virtual assistant’s websites. Occasionally I see an outstanding website, but what I usually see is a whole range of similar sites, each one fairly indistinguishable from anther. When a potential client is shopping around [...]

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When I first started out as a virtual assistant, more years ago than I care to remember, there weren’t many other VA’s around and therefore not much competition. Nowadays, a sizeable proportion of the clients I take on have worked with at least one other VA in the past. When I ask what differences they [...]

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Do you want to learn more about your website visitors? Are you interested in what pages of your website they look at and most importantly, where they leave? A simple and free tool is available from Google Analytics. Download it for free and start evaluating your website.

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